Key Responsibilities

- Develop and implement a digital transformation and marketing roadmap aligned with the companys growth plans and business priorities.

- Assess existing marketing activities, customer journeys and digital systems to identify gaps and opportunities for improvement.

- Strengthen BLOSSOMs brand positioning and ensure consistent communication across digital channels.

- Lead performance marketing, social media, SEO, content strategy and influencer partnerships with clear business objectives.

- Work with sales and e-commerce teams to improve online customer experience, conversion and revenue contribution.

- Develop customer acquisition and retention programmes using customer insights, segmentation and CRM.

- Introduce marketing automation and practical AI tools with clear benefits for campaign effectiveness and team productivity.

- Establish reliable dashboards to track campaign performance, customer acquisition cost, conversion and marketing returns.

- Define campaign and project objectives, owners, timelines, budgets and measurable outcomes.

- Build and guide the marketing team, set KRAs and KPIs, and manage agency and technology partner performance.

- Track progress, resolve implementation challenges and report results and priorities to management.





- Ensure improvements are sustained through clear ownership, regular reviews and responsible customer data practices.

Candidate Profile

- Bachelor’s degree in Marketing, Business Management or a related discipline. An MBA in Marketing or a relevant qualification in digital marketing, analytics or marketing technology would be an advantage.

- Proven experience leading digital marketing, growth marketing or marketing transformation programmes.

- Solid understanding of consumer brands and digital customer journeys;

experience in garments, intimate wear, fashion, retail or consumer products is preferred.

- Demonstrated ability to deliver measurable improvements in customer acquisition, conversion, retention and marketing returns.

- Experience managing performance marketing, SEO, social media, content, CRM and marketing analytics.

- Experience implementing marketing technology, automation or data-driven decision-making.

- Strong team leadership, project management, analytical skills and commercial judgment.

- Ability to work with functional heads, guide agencies and build commitment to new ways of working.

- A practical, results-focused approach, with the ability to move from strategy to execution.

📌 Head of Digital Transformation and Marketing (Kochi)
🏢 BLOSSOM INNERS PRIVATE
📍 Kochi