Job Title: Head of Sales, Uttar Pradesh Region (B2B Expansion)

Company: StuFit Approach Private Limited (Sehat Ka Aadhaar)

Location: Lucknow, Uttar Pradesh, with extensive field operations across UP

Reports To: COO -StuFit

Experience: 5 to 10+ years in B2B sales, institutional tie-ups, or business development (EdTech, HealthTech, or school services preferred)

Employment Type: Full time

Role Overview

StuFit is looking for a Head of Sales to lead our expansion across Uttar Pradesh. This is a leadership role with direct ownership of revenue, partnerships, and the sales team in one of India's most important states for education and public health. You will build the B2B engine that brings preventive health screening and wellness programs into schools and institutions, while leading a team that delivers those programs on the ground.

If you have closed high-value institutional deals, built trust with school leadership, and built teams that perform, this role gives you the platform and the mandate to do it at scale.

About StuFit

StuFit Approach Private Limited is a HealthTech and EdTech startup focused on school health screenings, preventive healthcare, and pediatric wellness across India. Through our platform, Sehat Ka Aadhaar, we work with schools to bring structured health screening and preventive care to students. We combine technology with strong ground execution, and our programs now reach thousands of students.

We are building something that matters: a healthier generation starts with early detection and consistent care. Our team blends clinical insight, technology, and field operations, and we are looking for leaders who share that mission and can turn it into sustainable growth.

Why This Role Matters

Uttar Pradesh has a large student population, a dense network of private schools, coaching institutes, and educational trusts, and a explicit need for accessible preventive health services. Winning this market means building trust with decision-makers who manage hundreds or thousands of students, proving the value of our programs, and converting that trust into long-term partnerships. This role sits at the centre of that work.

Key Responsibilities

1. B2B School and Institutional Sales

- Drive acquisition of private schools, coaching institutes, and educational groups across UP for health screening and preventive care programs.
- Develop and execute a pipeline strategy covering prospecting, qualification, proposal, negotiation, and closure.
- Identify and pursue commercial group health screening partnerships with corporates, institutions, and organisations in the region.
- Structure commercial proposals, pricing models, and partnership agreements that are profitable for StuFit and valuable for partners.

2. Key Account Management

- Build and nurture direct relationships with school directors, principals, trust management committees, and decision-makers at education chains.




- Serve as the senior point of contact for key accounts, ensuring service quality, renewals, and expansion within existing partnerships.
- Anticipate partner needs, resolve escalations, and turn satisfied clients into referral sources.

3. Regional Strategy and Market Expansion

- Create a state-level go-to-market plan for UP, covering priority cities, districts, and segments.
- Map the institutional landscape across the region and prioritise high-potential targets.
- Identify new revenue streams and partnership models aligned with StuFit's mission.
- Provide market intelligence to leadership on competition, pricing, regulation, and partner feedback.

4. Team Leadership and Field Management

- Recruit, onboard, train, and lead a high-performing B2B sales force and field teams across key regional hubs in UP.
- Set clear targets, performance metrics, and review cycles for individuals and teams.
- Build a culture of accountability, learning, and ownership, with a strong focus on ethics and client trust.
- Coach team members on pitching, negotiation, objection handling, and relationship building.

5. Revenue Ownership and Forecasting

- Take complete accountability for the UP region's B2B revenue targets, deal pipeline, client retention, and profitability.
- Maintain accurate forecasts and pipeline reporting, and present performance reviews to leadership.
- Manage the region's sales budget and resource allocation responsibly.
- Ensure collections and contract compliance are handled in coordination with finance.

6. Brand and B2B Marketing

- Oversee targeted B2B marketing initiatives, including school activations, awareness events, and lead-generation campaigns.
- Work with the central marketing and content teams to adapt messaging, collateral, and case studies for the UP market.
- Represent StuFit at school forums, education conclaves, health events, and industry networking platforms.
- Build StuFit's brand credibility among educators, parents, and institutional leaders in the region.

7. Stakeholder Engagement

- Build relationships with relevant government bodies, education departments, and ecosystem partners where appropriate and compliant.
- Represent StuFit professionally in meetings with institutional leaders, investors, and partners.

What Success Looks Like First 90 days: Understand the UP market, map the target institutional landscape, set up the regional sales structure, build your initial pipeline, and begin closing or advancing priority partnerships.

First 6 to 12 months:



Deliver consistent revenue against target, build a functioning regional team, expand the number of active institutional partners, and establish StuFit as a trusted name in UP's school health ecosystem.

Long term: Scale the UP operation into a repeatable, high-performing model that can serve as a blueprint for other states.

Who You Are

Must have:

- 5 to 10+ years of B2B sales, business development, or institutional partnerships, with a proven record of closing high-value deals.
- A strong existing network among private school managements, coaching centres, educational trusts, or corporate decision-makers in UP.
- Experience leading or managing a sales team, including recruitment, target-setting, and performance management.
- Excellent pitch, presentation, negotiation, and contract-closing skills.
- Strong command of Hindi and English, both written and spoken.
- Willingness to travel extensively across UP.

Good to have:

- Experience in EdTech, HealthTech, school services, or healthcare B2B sales.
- Familiarity with CRM tools, sales dashboards, and pipeline management systems.
- Experience launching or scaling a business in a new geography.
- An understanding of the regulatory and administrative environment for schools in UP.

Personal qualities:

- High energy and a bias for action.
- Integrity and a strong sense of responsibility toward clients and partners.
- Comfort with ambiguity and the ability to build processes in a growing organisation.
- A genuine interest in health, education, and social impact.

What You Get

- Flexible CTC structured around your experience, track record, and the value you bring.
- High-impact performance incentives tied to revenue, partnerships, and team results.
- Growth equity potential for leaders who drive long-term value in the region.
- Ownership and autonomy over a major state operation, with direct access to leadership.
- A mission that matters: you will help bring preventive health to students who need it most.

Full details of the compensation structure will be discussed during the interview process.

Compensation Philosophy

At StuFit, we value revenue generation and impact. We do not believe a job title should set your pay. Share your expected CTC along with a short note (one page is ideal) covering your most significant achievements, including revenue delivered, teams built, partnerships closed, and markets developed. We will review your case on merit and discuss it openly with you.

How to Apply

Apply through either of the following:

- Email: Send your CV and the compensation note to [email protected] with the subject line "Head of Sales, UP Region: [Your Name]"
- Online form: https://forms.gle/CfPAGrDdJrE2u5sE8

Please include your expected CTC, current CTC, notice period, and a brief note on why you are the right person to lead StuFit's growth in Uttar Pradesh.

📌 HEAD OFB SALES (UP STATE) (Lucknow)
🏢 StuFit
📍 Lucknow