Job Title: Digital Marketing Head Multi-Brand Portfolio

Company: Verve Global Service

Location: Mumbai, Maharashtra

Experience: 3-6 Years

Salary: 1.25 - 1.5 lakh per month

Annual CTC: 12 - 18 LPA

Employment Type: Full-Time, Work from Office

Openings: 1

Job Summary

Verve Global Service is seeking an experienced and strategic Digital Marketing Head to establish, lead, and scale a full-fledged digital marketing operation for a portfolio of businesses.

The candidate will oversee digital marketing strategy, team management, campaign execution, performance marketing, lead generation, and brand growth across Novara Legacy, Booster Water, RiseWise Capital, and other group projects.

A key responsibility will be building and managing the marketing team, including social media and digital marketing professionals, while ensuring that all brands receive structured planning, quality execution, and measurable business results.

Novara Legacy will be a major business priority, with a strong focus on real estate marketing, broker and channel partner acquisition, qualified property enquiries, and sales support. Alongside this, the candidate will lead the broader digital marketing strategy for the group's other brands.

The ideal candidate should have strong leadership capabilities, hands-on digital marketing expertise, and experience managing multiple brands or building an in-house marketing department or agency.

Key Responsibilities

1. Overall Digital Marketing Strategy

- Develop and implement comprehensive digital marketing strategies across all group projects.
- Establish brand-wise marketing plans, budgets, objectives, KPIs, and reporting systems.
- Align digital marketing activities with business development, sales, and revenue goals.
- Prioritize resources and campaigns based on business requirements.

1. Team Management & Agency Setup

- Recruit, manage, and lead a team of social media and digital marketing professionals.
- Oversee the four-person execution team and allocate responsibilities across different brands.
- Establish workflows for content planning, creative production, approvals, publishing, campaigns, and reporting.
- Set performance targets, monitor productivity, and ensure timely delivery.
- Train and mentor team members and identify additional hiring requirements as the operation grows.




- Build scalable processes for a full-fledged digital marketing agency or in-house marketing function.

1. Novara Legacy Real Estate Marketing & Broker Acquisition

- Lead the digital marketing strategy for Novara Legacy's real estate projects.
- Develop strategies to generate qualified property enquiries and support sales conversions.
- Build digital campaigns targeting property buyers, investors, brokers, channel partners, and real estate consultants.
- Establish a structured broker acquisition and engagement process in coordination with the designated team member.
- Oversee broker databases, outreach campaigns, follow-ups, channel partner engagement, and lead tracking.
- Coordinate with the real estate sales team to support broker meetings, property presentations, site visits, and conversion activities.
- Monitor the quality of enquiries, campaign costs, broker engagement, and sales pipeline contribution.

1. Multi-Brand Digital Marketing

- Lead marketing strategy and execution for Booster Water, RiseWise Capital, and other group brands.
- Develop brand-specific digital campaigns, audience strategies, and promotional calendars.
- Oversee social media, content marketing, paid advertising, SEO, websites, landing pages, and lead-generation initiatives.
- Ensure consistency in brand positioning while tailoring campaigns to each business's audience.
- Coordinate with management to align marketing priorities with business objectives.

1. Performance Marketing & Growth

- Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant paid campaigns.
- Develop lead-generation and customer acquisition strategies.
- Monitor cost per lead, conversion rates, return on ad spend, and campaign effectiveness.
- Optimize audience targeting, creative performance, landing pages, and conversion funnels.
- Manage advertising budgets efficiently and provide clear performance analysis.

1. Analytics, Reporting & Management





- Develop dashboards and reporting systems for all brands.
- Track campaign performance, lead quality, enquiries, conversions, engagement, and budget utilization.
- Submit regular performance reports and strategic recommendations to senior management.
- Identify underperforming campaigns and implement corrective actions.
- Ensure accountability across the marketing team and maintain clear performance standards.

Required Skills & Qualifications

- 3-6 years of experience in digital marketing, growth marketing, or integrated marketing.
- Proven experience leading digital marketing teams and managing multiple brands or business accounts.
- Strong expertise in performance marketing, paid advertising, lead generation, and campaign optimization.
- Valuable working knowledge of SEO, social media, content marketing, website analytics, and conversion optimization.
- Experience with Google Ads, Meta Ads Manager, Google Analytics, CRM systems, and reporting tools.
- Strong leadership, communication, budgeting, planning, and analytical skills.
- Ability to manage both strategic planning and hands-on execution.
- Experience coordinating with sales teams and connecting marketing activities to business outcomes.

Preferred Candidate Profile

- Experience in digital marketing agencies, real estate marketing, multi-brand organizations, or growth-focused businesses.
- Prior experience setting up a marketing team, department, or agency is highly preferred.
- Exposure to real estate lead generation and broker/channel partner acquisition will be a strong advantage.
- Ability to work directly with senior management and independently take ownership of marketing performance.
- Comfortable managing multiple business priorities in a fast-paced environment.

Compensation & Benefits

- Monthly salary: 1.251.5 lakh.
- Annual CTC: 1518 LPA.
- Leadership responsibility across multiple group brands.
- Opportunity to build and lead a complete digital marketing operation.
- Direct involvement in strategic planning, team building, and business growth.

Work Location: Mumbai, Maharashtra Hybrid. Interested candidates should apply with their updated resume, campaign portfolio, details of teams managed, and examples of measurable marketing results.

📌 Head Digital Marketing (Mumbai)
🏢 Verve Global Services
📍 Mumbai