Job Title: Head D2C (Shopify)

Location: Mumbai (Lower Parel)

Experience: 5 years

Qualification: Bachelors degree in E-commerce, Digital Marketing, Business Administration, or a related field

Role Overview:

We are seeking a energetic and result-oriented Head – D2C (Shopify) to lead and scale our direct-to-consumer business. This role will have end-to-end ownership of the D2C function, driving revenue growth, profitability, customer experience, and digital excellence through the Shopify platform.

Company Profile :

About Super Knit Industries

Super Knit Industries is a pioneer among socks manufacturers in India. It is a premium quality socks supplier, which has established a mark of its quality and excellence in the industry since the year 1999.

Supersox is a premium socks brand and founded in August 2012. With strong global expertise and official Disney licensing for kid's socks, Supersox offers over 4,000 designs across Men, Women, Kids, Babies, and Newborn categories. Supported by a network of 300 distributors and availability in 10,000 stores across India, the brand delivers international-quality socks at competitive prices through retail and online platforms.

You can visit our company website: www.superknit.com & brand website www.supersox.in & www.supersox.com for more information.

Key Responsibilities:

In this role, you will be responsible for leading the D2C function with end-to-end ownership, including:

Role & Responsibilities In this role, you will be responsible for leading the D2C function with end-to-end ownership, including:

- Driving overall D2C P&L; and revenue growth




- Leading website performance, SEO, conversion optimization, and user experience
- Managing performance marketing and customer acquisition channels
- Building and leading a cross-functional D2C team
- Driving customer retention, repeat purchase, and LTV growth
- Leveraging data analytics and insights to optimize business performance
- Managing affiliate and referral platform

Key Skills & Competencies:

- Strong hands-on experience in Shopify-based D2C business management
- Proven track record of scaling online revenue and improving conversion rates
- Deep understanding of performance marketing, CAC, ROAS, and attribution models
- Expertise in Google Analytics, Shopify analytics, and reporting tools
- Experience in CRM, email marketing, and retention strategies
- Strong leadership, stakeholder management, and execution capabilities
- Data-driven mindset with strong analytical and problem-solving skills

If you are interested please share your resume or you can contact on (phone hidden).

Regards,

Aruna

Super Knit Industries

Contact No. (phone hidden)

Role: Performance Marketing Manager, Industry Type: Textile & Apparel (Fashion), Department: Marketing & Communication, Employment Type: Full Time, Permanent Role Category: Digital Marketing Education UG: Any Graduate Key Skills Skills highlighted with ‘‘ are preferred keyskills ShopifyD2C P&L;D2Cwebsite performancePerformance Marketing conversion optimizationdata analytics and insightsGoogle AnalyticsCACrevenue growthROAScustomer retentioncustomer acquisition channelsLTV growthGrowth Marketingcross-functional D2C team

📌 Head-C (Mumbai)
🏢 Super Knit Industries
📍 Mumbai