Key Responsibilities

- GTM Strategy: Develop and execute Bozzo's go-to-market strategy across Hyderabad, identifying high-potential customer segments, locations, and growth opportunities.

- Customer Acquisition: Design and implement acquisition strategies across digital marketing, offline campaigns, referrals, partnerships, and community-led channels.

- Growth Experiments: Test innovative customer acquisition ideas through social media, influencers, WhatsApp, campuses, offices, apartments, and local communities.

- Partnerships &
- Referrals:

Build strategic partnerships and referral programs to drive customer acquisition and organic growth.

- Customer Funnel Management: Track and optimize the complete customer journey: Awareness → Install → First Ride → Repeat Ride → Referral.

- Growth Analytics: Monitor customer acquisition cost (CAC), conversion rates, retention, repeat rides, and campaign ROI to improve business performance.

- Market &

- Competitor Research:

Analyze competitors such as Uber, Rapido, and Ola, including pricing, offers, positioning, and customer acquisition strategies.

- Pricing &

- Promotions:

Identify opportunities to improve pricing, promotional campaigns, and customer incentives.

- Market Expansion: Identify underserved customer segments, local market gaps, and opportunities for growth across Hyderabad.

- Execution &

- Optimization:





Own growth initiatives from idea generation and execution to measurement, optimization, and scaling.

Requirements

- 3–6+ years of experience in one or more of the following areas:

- Growth Marketing or Customer Acquisition

- Go-to-Market (GTM) Strategy or Business Strategy

- Digital Marketing or Performance Marketing

- Consumer Internet or Mobility/Ride-hailing

- Marketplace, D2C, or E-commerce

- Early-stage startups or entrepreneurial ventures

- Strong understanding of customer acquisition, conversion, retention, and growth metrics.

- Ability to analyze data, evaluate campaign performance, and make data-driven decisions.

- Strong market research and competitor analysis skills.

- Creative thinking and the ability to design practical, cost-effective growth experiments.

- Experience with both online and offline customer acquisition channels.

- Strong communication, negotiation, and partnership-building skills.

- Familiarity with the Hyderabad market and local customer behavior.

- Comfortable working in an ambiguous, quick-paced startup environment with limited resources and high ownership.

Pay: ₹400,000.00 - ₹1,200,000.00 per year

Application Question(s)

- Are you comfortable with profit share?

Location

- Hyderabad, Telangana 500099 (Required)

Work Location: In person

📌 Growth Manager (Hyderabad)
🏢 Tasknera HR Solution
📍 Hyderabad