Growth & Demand Generation Specialist

Location: Mohali

Function: Marketing

Experience: 3–5 yrs

Reporting to: Head of Marketing

About the Role

We are looking for a Growth & Demand Generation Manager to build and manage the digital demand engine for our product businesses.

This is a hands-on role focused on lead generation, pipeline creation and conversion. You will translate product marketing strategy into campaigns across paid and organic channels, manage the digital funnel, and build the CRM and automation systems required to move prospects through the buyer journey.

You will work closely with the Head of Marketing and Sales teams, with clear ownership of channel execution, performance and funnel outcomes.

Key Responsibilities

Demand Generation & Campaigns

· Plan and execute demand-generation campaigns based on defined ICPs, segments, products and GTM priorities.

· Manage campaigns across paid, organic, email and other relevant digital channels.

· Build campaign journeys from acquisition through lead capture, nurturing and conversion.

· Work with Product Marketing to translate positioning and messaging into campaigns.

· Test and optimise audiences, creatives, offers, landing pages and CTAs.

Paid Marketing

· Manage paid acquisition campaigns across relevant platforms.

· Own campaign budgets, targeting, bidding, optimisation and performance.

· Track CPL, CAC, conversion rates and pipeline contribution.

· Identify opportunities to improve campaign efficiency and ROI.

SEO & SEM

· Execute SEO strategy across product websites and digital properties.

· Conduct keyword, search-intent and competitor research.

· Manage SEM campaigns and optimise for qualified traffic and conversions.





· Work with content resources to improve organic visibility and demand.

Lead Generation & Conversion

· Build lead-generation programs and conversion journeys.

· Manage landing pages, forms, lead magnets and CTAs.

· Define and monitor lead quality in partnership with Sales.

· Analyse the funnel and identify drop-offs and conversion opportunities.

· Implement lead nurturing and re-engagement programs.

· CRM & Marketing Automation

· Manage CRM-based lead tracking, segmentation and nurturing.

· Build automated workflows for lead capture, qualification and follow-up.

· Work with Sales to establish lead-routing and handoff processes.

· Maintain accurate marketing data and reporting.

· Identify opportunities to automate repetitive marketing and sales processes.

Sales Alignment

· Work closely with Sales to understand pipeline requirements and target accounts.

· Ensure marketing campaigns are aligned with sales priorities.

· Track marketing-generated leads through the sales funnel.

· Gather Sales feedback on lead quality, objections and conversion.

· Use sales data to improve targeting, campaigns and lead nurturing.

Analytics & Optimisation

· Track performance across the complete funnel: traffic → leads → MQLs → SQLs → opportunities → conversions.

· Build regular performance reports and dashboards.

· Measure channel performance, campaign ROI and pipeline contribution.





· Identify what is working, what is not and what needs to change.

· Drive continuous testing and optimisation based on data.

Key Outcomes

· Consistent generation of qualified leads and sales pipeline

· Improved lead-to-opportunity and opportunity-to-customer conversion

· Efficient performance across paid and organic acquisition channels

· Stronger website and landing-page conversion

· Effective CRM, nurturing and marketing automation

· Clear visibility into marketing-generated pipeline and ROI

· Strong alignment between Marketing and Sales

What We're Looking For

· 3–5 years of experience in Growth Marketing, Demand Generation, Performance Marketing or B2B Digital Marketing.

· Robust hands-on experience across paid advertising, SEO/SEM and lead generation.

· Experience with CRM and marketing automation platforms.

· Strong understanding of B2B funnels, buyer journeys and conversion.

· Experience working with Sales teams and managing marketing-to-sales handoffs.

· Strong analytical skills and comfort working with performance data.

· Ability to manage campaigns independently from execution through optimisation.

· Strong communication and project-management skills.

The Right Mindset

· Commercial: Thinks in terms of leads, pipeline, conversion and revenue.

· Data-driven: Uses numbers to make decisions and optimise performance.

· Hands-on: Comfortable executing as well as managing.

· Experimental: Constantly tests, learns and improves.

· Accountable: Owns channel performance and funnel outcomes.

Pay: ₹500,000.00 - ₹1,000,000.00 per year

Benefits

- Paid sick time
- Provident Fund

Work Location: In person

📌 Growth & Demand Generation Specialist (Chandigarh)
🏢 iProfit
📍 Chandigarh