Job Responsibilities

Portfolio &

- Product Strategy

- Own and drive the new product pipeline strategy

, including ideation, feasibility, pre-launch, launch, and post-launch lifecycle management for multiple brands.

- Define long-term product and portfolio growth strategies aligned with business goals.

- Identify new business opportunities, line extensions, and lifecycle management initiatives.

Brand &

- Market Leadership

- Lead the development and execution of brand strategies and annual brand plans for the assigned product portfolio.

- Drive market penetration, pricing, positioning, and differentiation strategies based on market insights.

- Oversee market research, competitor benchmarking, and SWOT analysis

, translating insights into actionable strategies.

Sales Force Effectiveness &

- Capability Building

- Provide strategic direction and oversight for sales force training programs

, ensuring solid scientific knowledge and impactful communication.

- Partner with sales leadership to enhance field effectiveness, messaging consistency, and brand adoption

.

- Participate selectively in field work and customer interactions to gather market intelligence and coach teams.

Cross-Functional Collaboration

- Work closely with

Medical Affairs, R&D;, Regulatory, L&D;, Supply Chain, and Sales teams to ensure seamless execution of brand initiatives.

- Ensure timely availability of promotional materials, product dossiers, and launch tools.





- Act as a key stakeholder in internal governance and decision-making forums.

Promotional Excellence &

- Scientific Engagement

- Lead the creation of high-quality promotional strategies and brand communication inputs

.

- Oversee and guide

CME programs, scientific events, advisory boards, and KOL engagement initiatives

.

- Ensure strong brand visibility among healthcare professionals and institutions in compliance with ethical standards.

People Leadership &

- Mentoring

- Mentor and guide

Product Managers / Assistant Product Managers

, driving capability building and performance excellence.

- Review brand plans, campaigns, and launch readiness of team members.

- Foster a culture of accountability, innovation, and collaboration within the marketing team.

Performance Monitoring &

- Governance

- Track brand performance using key KPIs such as sales, market share, ROI on promotions, and prescription trends.

- Recommend course corrections based on performance reviews and market dynamics.

- Ensure adherence to company policies, compliance, and ethical marketing practices.

Desired Candidate Profile

- 5-10 Experience in pharma industry.

- Graduated/Post Graduated from Pharma

- Experience in Brand Building, Market Strategy &
- Product Launching

- Product Management experience pan India

- Excellent Communication skills

📌 Group Product Marketing Manager (Ahmedabad)
🏢 Intas Pharmaceuticals
📍 Ahmedabad