Experience: 1–3 years in an agency or D2C brand, with a strong ad-creative portfolio.
Role in one line: Designs ad creatives and social content that sell, and handles landing-page and banner design in Figma.
Key responsibilities
● Design static ads, carousels and catalogue overlays for Meta and Google (all placements and sizes)
● Design social media posts, stories and highlight covers per the monthly calendar
● Produce 3–5 creative variations per test brief from the ad specialists
● Design landing pages, website banners and Shopify sections in Figma, handed off cleanly to the developer
● Create and maintain brand kits and templates in Canva/Figma for each client
● Basic motion: animated statics and simple GIFs/motion graphics
● Retouch and edit product photos from shoots
Must-have skills
● Adobe Photoshop and Illustrator, Figma (auto layout, components),
Canva
● Strong typography, layout and visual hierarchy; designs that read in under 2 seconds on mobile
● Understands ad formats, safe zones and text-on-image best practices
● Portfolio with real ads, not just social posts
Good to have: After Effects, packaging/print design, AI image tools (Midjourney, Firefly, Higgsfield).
KPIs: Creatives delivered on time, share of winning ads designed, Figma handoffs with zero rework.
Screening task: Give a product image and an offer; ask for 3 static ad variations for a D2C Fashion brand for Women's category recent launch (1:1 and 9:16) and one landing-page hero section in Figma.