: Graphic Design Lead

Location: Gurugram

Experience: 8-10 Years

Employment Type: Full-time

Office Timings: 9:30 AM 6:30 PM

About Cumin Co.

At Cumin Co., we’re on a mission to redefine the modern Indian kitchen.

From our enamel-coated cast iron cookware to our sustainable kitchen organisers, we design products that are healthy, beautiful, functional, and built to last.

For us, cooking is not just a routine—it’s a ritual of love and connection. We create thoughtful products that honour that belief.

Website: www.cuminco.com

Instagram: @cuminco_india

About the Role

We’re looking for a Graphic Design Lead to drive Cumin’s visual identity across digital, packaging, print, and retail.

The role combines creative direction with hands-on execution, while mentoring designers and ensuring consistency and quality across all brand touchpoints. The ideal candidate is a solid visual thinker with an eye for detail and a passion for building impactful consumer brands.

Key Responsibilities

- Lead the overall visual direction and design language for Cumin across digital, print, packaging, and retail.
- Conceptualise and execute creative assets for brand campaigns, product launches, and marketing initiatives.
- Develop and adapt creatives for Meta, Google, website, e-commerce, and other digital platforms.
- Oversee packaging, POSM, print, and retail artwork, ensuring quality and brand consistency.
- Build and maintain brand guidelines, templates, and design systems.




- Review creative output and ensure a high standard of visual quality across all touchpoints.
- Guide and mentor designers while managing design priorities, timelines, and workflows.
- Collaborate with Brand, Marketing, Content, E-commerce, and Product teams to translate briefs into strong visual solutions.
- Work with photographers, videographers, copywriters, and external vendors as required.
- Stay updated with design trends and leverage AI and emerging creative tools to improve ideation and execution.
- Ensure all final artwork is technically accurate and production-ready.

Desired Skills & Qualifications

- 4–7 years of experience in a design agency, creative studio, or in-house brand team.
- Strong portfolio showcasing branding, digital, packaging, print, and campaign design.
- Strong understanding of layout, typography, colour, composition, and visual hierarchy.
- Proficiency in Adobe Illustrator and Photoshop; knowledge of Figma is a plus.
- Good understanding of print production, pre-press, packaging, and artwork specifications.
- Experience in leading design projects and mentoring junior designers.
- Strong eye for detail with the ability to maintain brand consistency across touchpoints.
- Good communication, collaboration, and project management skills.
- Comfortable using AI-powered creative tools and adapting to emerging design technologies.
- Experience with D2C, consumer, lifestyle, home, food, or retail brands is a plus.

📌 Graphic Design Lead (Gurugram)
🏢 Cumin
📍 Gurugram