12 Oct
|
ROTEX
|
Vadodara
Graduate Engineer Trainee (GET) – Market Research
Location: Vadodara
Employment Type: Full Time
Role Overview
Position: Graduate Engineer Trainee (GET) – Market Research
Department: Marketing
Role Overview The Graduate Engineer Trainee – Market Research will support the marketing team by conducting systematic market and industry research to aid strategic decision-making. The role involves data collection, analysis of market trends, customer insights, competitor benchmarking, and preparation of actionable reports for the sales and marketing leadership.
Key Responsibilities
- Conduct primary and secondary market research on industrial automation products, applications, and industries served by the company
- Collect and analyze data related to market size, growth trends, customer needs, and buying behavior
- Perform competitor analysis including product comparison, pricing, positioning, and go-to-market strategies
- Support identification of new market segments, industries, and geographic opportunities
- Assist in customer surveys, feedback analysis, and voice-of-customer studies
- Compile research findings into structured reports,
& presentations
- Collaborate with sales, product management, and marketing teams to align research insights with business objectives
- Maintain and update marketing databases and documentation for Catalogues, flyers, brochures etc
- Support marketing campaigns/events/conferences with data-driven insights and recommendations
Key Skills Required
- Market Research
- Data Analysis
- MS Excel
- MS PowerPoint
- Communication Skills
- Analytical Skills
Qualifications
- B.E. / B.Tech in Mechanical, Electrical, Instrumentation
- MBA (Marketing / Operations)
Additional Requirements
- Robust analytical and problem-solving skills
- Basic understanding of industrial products and B2B marketing concepts
- Ability to interpret data and convert it into meaningful insights
- Proficiency in MS Excel, PowerPoint, and basic data analysis tools
- Good written and verbal communication skills
- Attention to detail and structured thinking
- Willingness to learn about industrial automation markets and technologies
📌 Graduate Engineer Trainee (GET) – Market Research (Vadodara)
🏢 ROTEX
📍 Vadodara