Role Overview Location: On-site

Experience: 25 Years Employment

Type: Full time

Clove Dental is looking for a motivated and detail-oriented GMB & Online Reputation Management (ORM) specialist to manage and strengthen our digital presence across Google and key social/review platforms. The role requires hands-on execution of Google Business Profile management across all clinic locations and proactive monitoring of the brand's online reputation to ensure a consistently positive patient experience is reflected online.

Key Responsibilities

GMB Management & Local SEO • Create, claim, and verify Google Business Profiles for all Clove Dental clinic locations.

- Optimize GMB listings with accurate business information, categories, attributes, photos, services, and clinic details.
- Manage and respond to Google reviews, Q&A;, and posts while ensuring regular profile activity and engagement.
- Monitor GMB insights including views, calls, clicks, bookings, and direction requests, and share performance reports.
- Conduct regular profile audits and implement optimization strategies to improve local pack rankings on Google Search & Maps.
- Perform local SEO activities including local keyword optimization, citation management, NAP consistency, and location page optimization.
- Coordinate with clinic teams to drive authentic patient reviews and strengthen online reputation signals.
- Handle GMB suspensions, reinstatement requests, and coordinate with Google Support for issue resolution.
- Track competitor performance, local search trends, and Google algorithm updates to identify growth opportunities.
- Collaborate effectively with internal cross-functional teams and external partners to ensure smooth execution of local SEO initiatives.

Online Reputation Management (ORM) • Monitor brand mentions, reviews, and ratings across Google, Meta (Facebook & Instagram), LinkedIn, X (Twitter), Quora, MouthShut, Justdial, IndiaMart, Sulekha, and other relevant platforms.

- Respond to patient reviews — both positive and negative — in a timely, empathetic,



and brand-consistent manner.
- Develop and execute strategies to generate authentic positive reviews from satisfied patients.
- Identify and escalate harmful or fake reviews; coordinate removal or flagging with platform support.
- Monitor and manage brand-related conversations, comments, and mentions across social and review platforms.
- Support crisis communication when negative PR, review spikes, or brand attacks emerge online.
- Coordinate with the customer service and internal teams to resolve patient complaints reflected in reviews.

Reporting & Analytics • Track and maintain GMB and ORM performance data including review ratings, response times, and ranking changes. • Prepare clear weekly and monthly reports with insights and recommendations for internal stakeholders. • Flag trends, anomalies, and reputation risks proactively to the reporting manager.

Required Skills & Qualifications • Bachelor's degree in Marketing, Communications, Business, or a related field.

- 1–3 years of hands-on experience in GMB management and/or ORM.
- Solid understanding of Local SEO principles and Google's local ranking factors.
- Working knowledge of Google Business Profile Manager, Google Analytics, and Google Search Console.
- Familiarity with major review and social platforms: Google, Meta, LinkedIn, X, Quora, MouthShut, Justdial, etc.
- Excellent written communication skills — ability to draft empathetic, professional, and on-brand responses.
- Strong organizational skills with the ability to manage high-volume, multi-location profiles efficiently.
- Basic understanding of SEO concepts such as NAP consistency, local citations, and business schema.
- Excellent stakeholder management skills with the ability to coordinate across teams effectively.

Preferred Qualifications • Prior experience handling GMB suspensions and reinstatements. • Exposure to multi-location or franchise brand GMB management. • Understanding of online sentiment analysis and reputation scoring. • Prior experience in the healthcare, wellness, or dental industry is an added advantage.

📌 GMB&Online Reputation Management (New Delhi)
🏢 Clove Dental
📍 New Delhi