: Founder's Office – Marketing & Growth

Company: CountAI Private Limited

Location: Coimbatore, Tamil Nadu (primarily office-based; hybrid flexibility for exceptional candidates)

Experience: 3–5 years preferred; exceptional candidates with more experience are welcome

Employment type: Full-time

Function: Marketing, Brand, Content & Growth The Role

We are looking for a driven, hands-on *Marketing & Growth skilled who will work closely with the Founder and build CountAI's marketing engine from zero.

This is not a conventional digital marketing role limited to social media posting, paid advertisements, or agency coordination.

You will understand our technology, products, customers, and target markets; identify compelling stories; work closely with our internal teams and customers; and convert these insights into high-quality content, industry visibility, brand credibility, and qualified business leads.

You will be responsible for executing marketing initiatives end-to-end, using AI tools wherever they improve speed and quality. You will also coordinate with the Founder, product managers, engineers, sales teams, customers, and external consultants.

The ideal candidate is a self-driven professional who takes ownership, thinks independently, communicates well, and wants to build something meaningful rather than simply perform an assigned job.

Key Responsibilities

1. Content Strategy & Execution

- Develop and execute a practical content strategy aligned with CountAI's products, target customers, industry priorities, and business goals.
- Understand our technology and translate complex technical concepts into simple, compelling, customer-centric stories.
- Create and publish high-quality LinkedIn posts, short-form videos, product explainers, customer stories, visual content, and other relevant marketing assets.
- Build a consistent content pipeline by working with engineers, product managers, sales teams, leadership, and customers.
- Develop content around customer problems, product demonstrations, use cases, industry trends, measurable outcomes, and innovations.
- Maintain a consistent brand voice and high standards of communication across channels.

1. Customer Case Studies & Success Stories

- Identify suitable customers and coordinate with them to develop compelling case studies and testimonials.
- Work with customer-facing teams to understand product impact, measurable benefits, and real-world deployment experiences.
- Conduct customer interviews and factory visits where required.
- Convert customer insights into written case studies, short videos, testimonials, presentations, and sales enablement materials.
- Build a repository of customer stories and proof points that strengthen CountAI's credibility with prospective customers.

1. LinkedIn, WhatsApp & Industry Community Marketing

- Build and manage CountAI's presence on LinkedIn and relevant digital channels.
- Identify and engage with industry-relevant WhatsApp groups, communities, associations, networks, and professional forums.
- Develop a thoughtful distribution strategy to ensure our content reaches relevant decision-makers rather than simply maximizing views.
- Identify industry influencers, manufacturing leaders, potential partners, and relevant media contacts.
- Help the Founder and leadership team build their professional visibility through relevant thought leadership.
- Track engagement, audience quality, content performance, and inbound business enquiries.

1. B2B Lead Generation & Market Development

- Work with the Founder and sales team to define ideal customer profiles, target industries, decision-makers, and priority geographies.
- Develop marketing initiatives that generate qualified leads and support the sales pipeline.
- Research target companies, industry events, associations, potential partners, and relevant business networks.
- Support account-based marketing, targeted outreach campaigns, email campaigns, webinars, product launches, and exhibition-related marketing.
- Develop region-specific content and campaigns to increase CountAI's visibility in international markets, particularly Central America and South America, alongside other priority export markets.
- Ensure marketing-generated enquiries are captured, tracked, and followed up with the sales team.




- Continuously experiment with new channels and approaches to improve lead quality and conversion.

1. Video Production & Creative Execution

- Conceptualize and produce product videos, customer interviews, factory demonstration videos, founder-led videos, and short-form content.
- Personally handle basic scripting, shooting, editing, and publishing where practical.
- Use AI-powered video, design, editing, and content tools to improve production speed and quality.
- Coordinate with freelance designers, video editors, agencies, or other specialists when required.
- Ensure content is authentic, technically accurate, visually appealing, and relevant to industrial decision-makers.

1. AI-First Marketing Operations

- Use AI tools extensively for research, ideation, writing, editing, repurposing, video production, campaign development, and analytics.
- Develop repeatable workflows that enable a lean team to produce high-quality marketing assets at scale.
- Provide AI tools with the right product knowledge, customer insights, source material, examples, and context to achieve strong outputs.
- Evaluate emerging AI marketing tools and identify practical opportunities to improve productivity.
- Maintain human judgment over accuracy, positioning, originality, brand quality, and customer confidentiality.

1. Brand Building, PR & Communications

- Help establish CountAI as a credible and innovative brand in industrial AI and manufacturing automation.
- Coordinate company announcements, product launches, customer wins, partnerships, media outreach, and industry communications.
- Identify relevant trade publications, podcasts, industry portals, events, and PR opportunities.
- Develop marketing collateral, presentations, brochures, product one-pagers, and other materials required by sales and leadership.
- Ensure consistency in messaging across the website, social media, sales collateral, and external communications.

1. Founder's Office & Cross-Functional Coordination

- Work directly with the Founder to understand business priorities and translate them into actionable marketing initiatives.
- Coordinate with internal teams to gather information, obtain inputs, validate technical claims, and meet publishing deadlines.
- Drive follow-ups and ensure that marketing projects move from idea to execution without constant supervision.
- Maintain a clear marketing calendar, project tracker, content pipeline, and performance dashboard.
- Work with external consultants and agencies, translating their guidance into practical execution.
- Identify opportunities to improve the company's positioning, communication, customer engagement, and market visibility.

What We Are Looking For

Essential Requirements

3–5 years of relevant professional experience in digital marketing, content marketing, B2B marketing, growth marketing, or a closely related role.
- Demonstrated experience independently executing digital marketing initiatives for a company, preferably in a B2B environment.
- A portfolio of actual work demonstrating content quality, campaigns, videos, brand development, or lead-generation outcomes.
- Strong writing, storytelling, communication, and research skills.
- Ability to understand technical products and communicate their business value to non-technical audiences.
- Hands-on familiarity with LinkedIn marketing, content creation, social media analytics, and digital distribution.
- Practical experience using AI tools for content creation, research, design, or video production.
- Strong organizational skills, follow-through, and attention to detail.
- Ability to work independently, prioritize tasks, and deliver outcomes with minimal supervision.
- Willingness to interact with customers, travel when required, and work closely with technical and business teams.

Preferred Qualifications
- Experience in industrial technology, manufacturing, automation, AI, computer vision, SaaS,



engineering products, or deep-tech companies.
- Experience in B2B demand generation, account-based marketing, or marketing-led pipeline development.
- Experience creating customer case studies, testimonials, technical explainers, and product demonstration videos.
- Familiarity with SEO, website management, CRM systems, email marketing, marketing automation, and performance analytics.
- Experience with tools such as ChatGPT, Claude, Canva, CapCut, Adobe tools, or equivalent AI-enabled content platforms.
- Experience working with international customers or marketing to overseas B2B audiences.
- Experience collaborating with founders, senior leadership, sales teams, and external consultants.

Personal Attributes We value the following qualities more than impressive job titles or academic credentials:

-Ownership: Takes responsibility for outcomes rather than waiting for instructions.

- Hunger to grow:*Wants to build a strong career by creating measurable impact.
- Intellectual curiosity: Enjoys learning about technology, products, customers, and industries.
- Execution bias: Converts ideas into finished work quickly and consistently.
- Diligence and sincerity: Is dependable, detail-oriented, and committed to high-quality work.
- Resourcefulness: Finds solutions, learns new tools, and makes progress with limited resources.
- Commercial thinking: Understands that marketing should ultimately support business growth.
- Adaptability: Can operate in a fast-moving AI company and evolve as tools and methods change.
- Collaboration: Can build relationships across teams and get people to contribute without formal authority.

Measures of Success Success in this role will be evaluated on the quality and business impact of the marketing function, not merely the number of posts published.

Key outcomes include

1. Content engine: A consistent pipeline of high-quality content across LinkedIn and relevant industry channels.
2. Customer proof: A growing library of credible customer case studies, testimonials, and product demonstration videos.
3. Brand visibility: Increased awareness and engagement among relevant manufacturing leaders, decision-makers, and industry stakeholders.
4. Lead generation: A measurable increase in qualified inbound enquiries and marketing-influenced sales opportunities.
5. International reach: Greater visibility and stronger networks in priority international markets.
6. Execution efficiency: Faster content production and improved output quality through effective use of AI.
7. Marketing systems: A well-maintained content calendar, campaign tracker, lead attribution process, and reporting dashboard.
8. Independent ownership: The ability to run day-to-day marketing activities with minimal intervention from the Founder.

Specific targets will be agreed upon during onboarding after establishing baseline metrics and understanding available resources.

What CountAI Offers

- Direct exposure to the Founder and the company's strategic priorities.
- An opportunity to build the marketing function from the ground up.
- The freedom to experiment with AI tools, creative approaches, and new distribution channels.
- Access to real industrial customers, innovative technology, and international markets.
- The opportunity to build a team and take on greater responsibility as the company grows.
- Support from external marketing consultants and specialist resources where appropriate.
- Compensation commensurate with the candidate's capabilities, experience, and demonstrated potential.

How to Apply Please share your CV along with a portfolio of work demonstrating your marketing capabilities.

Candidates should ideally include

- Examples of LinkedIn content, campaigns, videos, or case studies they have personally created or executed.
- Details of a B2B marketing initiative they owned, including the objective, their contribution, and the results achieved.
- Examples of how they have used AI tools to improve marketing quality or productivity.
- Any measurable outcomes related to audience growth, lead generation, engagement, or business impact.

Pay: ₹35,000.00 - ₹75,000.00 per month

Benefits

- Cell phone reimbursement
- Flexible schedule
- Food provided
- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Founder office Marketing & Growth (Ondi Pudur)
🏢 Countai Private
📍 Ondi Pudur