WERE HIRING | Marketing Executive – ATL/BTL Marketing

Locations:

- Panchkula, Haryana
- Jasola, Delhi
- Ranchi, Jharkhand

Experience: 2+ Years Qualification: Bachelor's Degree in Marketing, Business Administration, or a related field

Regional Language: Mandatory for the respective location; prior experience in local market outreach is preferred.

About the Role

We are looking for proactive and result-oriented Marketing Executives to drive ATL/BTL marketing initiatives, on-ground campaigns, institutional partnerships, and local brand awareness across our three locations.

The ideal candidates should have hands-on experience in offline marketing, field activities, local market development, and stakeholder engagement. They should be comfortable with field travel, building strong local networks, and executing marketing campaigns that contribute to brand visibility and student enrolments.

Key Roles & Responsibilities

1. ATL/BTL Marketing & Campaign Execution

- Plan and execute ATL/BTL marketing campaigns to strengthen local brand presence.
- Conduct market research and competitor analysis to identify growth opportunities.
- Execute offline promotions, local activations, and brand awareness campaigns.
- Monitor campaign performance and maintain records of marketing activities.

2. Field Marketing & On-ground Activities

- Execute promotional campaigns, events, activations, and community outreach programs.
- Manage the distribution of marketing collaterals and promotional materials.
- Coordinate local events and ensure smooth on-ground execution.
- Collect market feedback and campaign data to evaluate effectiveness.

3. School & Institutional Engagement

- Build and maintain relationships with schools, educational institutions,



and community organisations.
- Coordinate meetings with school authorities and other key stakeholders.
- Represent the organisation at educational events, seminars, and outreach programs.
- Identify opportunities to increase brand awareness and student engagement.

4. Partnership Development & Local Outreach

- Develop partnerships with coaching centres, tuition teachers, schools, and local influencers.
- Identify collaboration opportunities to expand the local network and generate enrolment opportunities.
- Maintain strong relationships with existing partners and explore new avenues for outreach.
- Support local marketing strategies aligned with business objectives.

Eligibility Criteria
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 2 years of experience in ATL/BTL marketing, offline marketing, or field marketing.
- Strong communication, coordination, negotiation, and interpersonal skills.
- Hands-on experience in on-ground campaign execution and local market outreach.
- Willingness to travel locally and manage field operations.
- Experience in the education sector will be an added advantage.
- Ability to work independently and manage multiple marketing activities.

Regional Language Requirements
- Panchkula, Haryana: Hindi is mandatory; Haryanvi/Punjabi proficiency is preferred.
- Jasola, Delhi: Hindi is mandatory; Punjabi proficiency is preferred.
- Ranchi, Jharkhand: Hindi is mandatory; local language proficiency in Nagpuri/Sadri or other regional languages is preferred.

Interested candidates can share their updated resumes for consideration. If you know someone who would be a great fit, feel free to share this chance with them!

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