Ecommerce PPC Specialist – Amazon & Walmart Advertising

Job Overview

As an Ecommerce PPC Specialist at Wala, you will be responsible for planning, executing, managing, and optimizing paid advertising campaigns across Amazon and Walmart marketplaces.

You will work closely with our Client Success, Content, and Design teams to develop advertising strategies that increase product visibility, drive sales, improve conversion rates, and maximize advertising profitability.

The ideal candidate has strong hands-on experience in Amazon Sponsored Ads, excellent analytical skills, and the ability to independently manage advertising campaigns across multiple e-commerce brands.

Key Responsibilities

1. PPC Campaign Management

- Plan, create, launch, and manage PPC advertising campaigns across Amazon Seller Central and Walmart Connect.
- Manage Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
- Develop campaign structures based on product categories, business objectives, profitability, and growth opportunities.
- Conduct keyword research, competitor analysis, and product targeting research.
- Manage keyword match types, bids, placements, budgets, and negative keywords.
- Monitor campaign performance daily and implement timely optimizations.
- Independently manage advertising campaigns across multiple brands and product portfolios.

2. Advertising Strategy & Optimization

- Develop data-driven PPC strategies aligned with client sales targets, advertising budgets, and profitability goals.
- Optimize campaigns to improve ACoS, TACoS, ROAS, CTR, CPC, and conversion rates.
- Analyze search term reports to identify high-performing keywords, wasted advertising spend, and new targeting opportunities.
- Implement bid adjustments, budget reallocations, keyword harvesting, and negative targeting strategies.
- Identify opportunities to scale profitable campaigns while controlling advertising costs.
- Develop advertising strategies for new product launches, seasonal promotions, Prime Day, Black Friday, and other major marketplace events.
- Continuously test campaign structures, targeting methods, bidding strategies, and ad placements.

3. Performance Analysis & Reporting

- Monitor and analyze key advertising metrics, including impressions, clicks, CTR, CPC, conversion rate, ACoS, TACoS, ROAS, and advertising-attributed sales.
- Prepare weekly and monthly advertising performance reports with actionable insights.
- Analyze advertising performance alongside organic sales, total revenue, and product profitability.
- Identify performance trends, growth opportunities, and potential risks.
- Explain changes in advertising performance and recommend corrective actions.
- Use Excel, Google Sheets, and reporting dashboards to analyze campaign data.

4. Marketplace & Product Performance





- Analyze product-level performance to identify high-potential ASINs and SKUs for advertising investment.
- Collaborate with Content and Design teams to improve listing quality, product images, A+ Content, and conversion rates.
- Evaluate pricing, reviews, ratings, inventory availability, and competitive positioning.
- Monitor competitor advertising activity and identify opportunities to improve market share.
- Coordinate with internal teams to align advertising strategies with inventory, promotions, and brand objectives.

5. Client & Cross-Functional Collaboration

- Work closely with Client Success teams to understand client objectives, budgets, and performance expectations.
- Participate in internal performance reviews and client strategy discussions.
- Communicate campaign performance, challenges, and growth opportunities clearly.
- Proactively identify account-level issues and recommend solutions.
- Manage multiple client accounts while maintaining campaign quality, accuracy, and timely execution.

Required Skills & Qualifications

- 2–6 years of hands-on experience managing Amazon PPC campaigns, preferably in an e-commerce agency.
- Strong understanding of Amazon Sponsored Products, Sponsored Brands, and Sponsored Display.
- Proven experience managing PPC campaigns, advertising budgets, and campaign performance.
- Solid knowledge of keyword research, bidding strategies, campaign optimization, and search term analysis.
- Good understanding of ACoS, TACoS, ROAS, CTR, CPC, and conversion rates.
- Proficiency in Microsoft Excel or Google Sheets, including Pivot Tables, VLOOKUP/XLOOKUP, and data analysis.
- Ability to interpret advertising data and translate insights into actionable strategies.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent attention to detail and ability to manage multiple accounts simultaneously.
- Good written and verbal English communication skills.
- Ability to work independently, take ownership, and meet deadlines.

Preferred Qualifications

- Experience managing Amazon Advertising Console, Seller Central, and marketplace analytics.
- Familiarity with Walmart Connect advertising campaigns.
- Experience using Helium 10, Pacvue, Perpetua, or similar PPC management tools.
- Understanding of Amazon Search Query Performance (SQP), Brand Analytics, and business reports.
- Experience working with US or other international e-commerce marketplaces.




- Knowledge of Amazon DSP or advanced retail media advertising.
- Experience using AI tools and automation for PPC optimization and reporting.
- Previous experience managing multiple client accounts in an agency environment.

Why Join Wala?
- Work with Global Brands: Gain exposure to international e-commerce businesses across different industries and product categories.
- Learn & Grow: Build expertise in Amazon Advertising, Walmart Connect, advanced analytics, and retail media strategies.
- Make an Impact: Take ownership of campaigns and directly contribute to client growth and profitability.
- Collaborative Environment: Work alongside experienced professionals across advertising, content, creative, and client success.
- Career Opportunities: Grow into senior specialist, retail media leadership, or advertising strategy roles.
- Our Culture: Be part of a team that values Love, Labor Hard, Learning, Being Linked, and Laughter.

Who We're Looking For

Someone who

- Loves working with numbers, analyzing data, and solving performance challenges.
- Understands that successful PPC advertising is about profitable growth, not just spending budgets.
- Takes ownership of campaign performance and proactively identifies improvement opportunities.
- Can balance strategic thinking with hands-on execution.
- Is curious, adaptable, and eager to stay updated on marketplace advertising trends.
- Thrives in a fast-paced agency environment managing multiple brands.

Ready to Grow with Wala? If you're passionate about marketplace advertising, love solving challenges, and want to help global brands scale profitably, we'd love to hear from you.

Apply through Indeed with your updated resume.

About Wala

At Wala, we help brands go From Listed to Loved.

We are a fast-growing e-commerce growth agency helping international brands build, manage, and scale their businesses across Amazon, Walmart, TikTok Shop, and other digital commerce platforms.

Our expertise spans marketplace management, retail media advertising, content, creative design, analytics, and growth strategy. We bring together talented specialists who are passionate about solving challenges, delivering results, and helping brands succeed.

We're looking for an Ecommerce PPC Specialist who loves data, understands marketplace advertising, and knows how to turn advertising investments into profitable growth.

Pay: ₹500,000.00 - ₹800,000.00 per year

Benefits

- Cell phone reimbursement
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Ability to commute/relocate:
- Kukatpally, Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Preferred)

Experience:
- Amazon PPC: 2 years (Required)

Work Location: In person

📌 Ecommerce PPC Specialist – Amazon & Walmart Advertising (Kukatpally)
🏢 ecommercewala
📍 Kukatpally