Job Summary

We are seeking a highly motivated and results-oriented E-commerce Manager to lead and optimize our online platform's growth and operations, with a strong focus on the Middle Eastern market, particularly the UAE.

The ideal candidate will possess deep expertise in digital marketing, operational excellence, brand strategy, and product lifecycle management.

This role demands a balance of technical proficiency, team leadership, and market insight to drive growth, engagement, and customer satisfaction.

Responsibilities Digital Marketing Expertise

- Develop and execute performance-driven SEO, SMM, PPC, and email marketing campaigns tailored to regional gifting behaviors.
- Manage and optimize paid media budgets across platforms (Google Ads, Meta, etc.).
- Leverage tools like Google Analytics, SEMrush, HubSpot, and Meta Business Suite for campaign tracking and insights.
- Implement personalization strategies based on user psychology and gifting intent (e.g., occasion-based targeting, emotional triggers).
- Monitor and improve conversion funnels, retargeting strategies, and A/B testing initiatives.

Operational Excellence

- Lead and coordinate the e-commerce team across delivery, order fulfillment, customer service, and vendor management.




- Ensure timely and accurate execution of gifting orders, especially during peak seasons and regional holidays.
- Implement dashboards and SOPs for real-time tracking of logistics, inventory, and customer satisfaction.
- Collaborate with production and packaging teams to maintain quality and consistency.

Brand Promotion & Strategic Tie-ups

- Drive brand visibility through influencer collaborations, corporate gifting partnerships, and seasonal campaigns.
- Develop and execute strategic tie-ups with local businesses and premium brands.
- Craft emotionally resonant brand narratives tailored to Middle Eastern cultural nuances and gifting traditions.
- Analyze brand performance metrics and adjust strategies for long-term positioning.

Product Launch & Catalogue Management

- Plan and execute current product launches aligned with regional gifting occasions (e.g., Eid, Ramadan, National Day).
- Define pricing strategies based on market trends, competitor analysis, and perceived value.
- Manage catalogue hygiene, bundling strategies, and add-on product integrations.
- Collaborate with design and merchandising teams to ensure visual appeal and discoverability.

📌 Ecommerce Manager (Chennai)
🏢 BTF Group
📍 Chennai