Position Overview:

We are seeking a proactive, data-driven E-commerce Manager to lead and scale direct-to-consumer (D2C), B2C, and B2B e-commerce operations across owned and third-party channels. This role is accountable for digital revenue growth, performance marketing, operational efficiency, and customer lifecycle management.

The ideal candidate will bring cross-functional expertise—spanning digital sales strategy, logistics, catalog management, retention marketing, and profitability optimization.

Key Responsibilities & Expectations:

1. E-commerce Sales & Digital Marketing (50%)

- Design and execute revenue-driven digital growth strategies for D2C markets.
- Manage performance marketing across Meta, Google, influencer channels, and affiliate networks.
- Optimize product listings, pricing, cross-sell/upsell workflows, and digital merchandising.
- Build channel partnerships with marketplaces and strategic collaborators.
- Drive SEO and content strategy for improved visibility across platforms.
- Oversee retention campaigns via email, WhatsApp, push notifications, and remarketing tools.

2. E-commerce Operations & Fulfillment (30%)

- Oversee fulfillment pipeline, from order management to final delivery with seamless TAT.
- Coordinate with supply chain, logistics partners, and warehouse teams for optimal inventory turnover.
- Implement automation solutions in CRM, supply chain, and support processes.
- Manage backend integrations (ERP, OMS (Order Management System), CRM, Marketplaces).




- Improve service quality and reduce reverse logistics and SLA (Service Level Agreement) breaches.

3. Customer Experience & Loyalty (5%)

- Roll out loyalty programs and tiered reward initiatives.
- Establish and refine omnichannel support infrastructure—IVR (Interactive Voice Response), WhatsApp, Live Chat, and Helpdesk.
- Drive post-purchase delight and reduce drop-offs or churn.
- Train CX team on proactive engagement and upselling opportunities.

4. Catalog & Backend Optimization (10%)

- Implement and maintain PIM (Product Information Management) systems for enriched product content.
- Ensure timely and structured SKU onboarding with proper taxonomy and media.
- Collaborate with designers, photographers, and copywriters to elevate UX.
- Deploy tech solutions to reduce page load times and friction in UI.

5. Financial Planning & Profitability (5%)

- Automate P&L; reporting and sales reconciliation across platforms.
- Track returns, claims, payment cycles, and vendor fees to minimize leakages.
- Lead cost optimization efforts for CAC (Customer Acquisition Cost) reduction and EBITDA improvement.

6. Analytics & Business Intelligence

- Build and manage analytics dashboards on tools like Google Looker Studio and Power BI.
- Monitor sales KPIs, retention curves, and marketing funnel effectiveness.
- Use data-driven experimentation to improve velocity across SKUs, geographies, and segments.

Pay: Up to ₹70,000.00 per month

Work Location: In person

📌 E-Commerce Manager (Abids)
🏢 AREF ABDUL SATTAR TEXTILES
📍 Abids