Company Description LANVS India Pvt. Ltd., headquartered in New Delhi, is a leading diesel generator manufacturer and comprehensive power solutions provider in India. As an authorized channel partner for BAUDOUIN and GOEM for VE Commercial Vehicles and Perkins, the company delivers high-performance gensets from 25 kVA to 3000 kVA for diverse industries and infrastructure.

LANVS offers end-to-end energy solutions, including customized power backup design, nationwide spares and service support, AMCs, on-site installation, and 24×7 technical assistance. With a strong focus on fuel efficiency, low-emission technology, smart monitoring systems, and Make-in-India engineering, LANVS helps businesses achieve energy resilience and operational excellence. The organization is driven by innovation and reliability, powering sectors such as manufacturing, hospitality, healthcare, construction, and data centers across India.

Role Description The Director of Sales Marketing is a full-time, hybrid role based in New Delhi, with flexibility for some work-from-home arrangements. This role is responsible for developing and executing integrated sales and marketing strategies to grow market share, drive revenue, and strengthen LANVS India’s brand in the power solutions sector. Day-to-day responsibilities include leading sales planning, overseeing key account management, guiding business development initiatives, and ensuring customer-centric service delivery in collaboration with operational teams.

The Director will design and monitor marketing campaigns,



product positioning, and go-to-market plans, while analyzing market trends, competition, and performance data to optimize sales pipelines and pricing strategies. This position also involves mentoring and managing cross-functional teams, establishing performance targets, and coordinating with leadership on long-term growth plans and strategic partnerships.

Qualifications

- Strong Sales and Sales Operations skills, including pipeline management, forecasting, and contract negotiation.
- Proven experience in Business Development, market expansion, and strategic partnership building.
- Demonstrated ability in Team Management, including coaching, performance management, and cross-functional collaboration.
- Solid Customer Service orientation, with a track record of building long-term client relationships and ensuring service quality.
- Extensive leadership experience in B2B sales and marketing, preferably in power solutions, industrial equipment, or related sectors.
- Ability to develop and implement data-driven sales and marketing strategies, including digital and offline channels.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Comfort working in a hybrid environment based in Recent Delhi, with willingness to travel to client sites and regional offices as needed.

📌 Director of Sales Marketing (New Delhi)
🏢 LANVS GREEK INDIA
📍 New Delhi