Role & responsibilities

- Develop and execute the company's overall marketing strategy.

- Create annual and quarterly marketing plans aligned with business goals.

- Lead and manage the marketing team, setting KPIs and monitoring performance.

- Oversee digital marketing, social media, SEO, PPC, email marketing, content marketing, and offline marketing initiatives.

- Build and strengthen the company's brand identity and market positioning.

- Plan, manage, and optimize marketing budgets to maximize ROI. Collaborate with the sales team to generate high-quality leads and improve conversion rates.

- Monitor campaign performance and prepare weekly and monthly reports.

- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.

- Manage relationships with advertising agencies, vendors, and media partners.

- Oversee website performance, landing pages, and marketing automation tools.





- Ensure consistency of brand messaging across all marketing channels. Organize product launches, promotional campaigns, trade shows, and corporate events.

- Drive customer retention and engagement initiatives.

Preferred candidate profile

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).

- 8 - 12+ years of marketing experience, with at least 45 years in a leadership role.

- Proven experience managing integrated marketing campaigns.

- Solid understanding of digital marketing, branding, lead generation, CRM, analytics, and marketing automation.

- Experience managing marketing budgets and measuring campaign ROI.

- Excellent leadership, communication, and decision-making skills.

- Strong analytical and project management abilities.

📌 Director Marketing (Sahibzada Ajit Singh Nagar)
🏢 Glen Group of Companies
📍 Sahibzada Ajit Singh Nagar