Key Responsibilities

- University-wide Enrollment Strategy: Develop annual intake plans, school-wise targets, market priorities, budgets and conversion strategies.
- National & Regional Outreach: Build recruitment pipelines across Rajasthan, Delhi-NCR, Haryana, Punjab, Uttar Pradesh, Madhya Pradesh, Gujarat and other high-potential markets.
- Women-focused Positioning: Translate MUST's distinctive women's-university proposition into compelling communication for students and parents while maintaining programme-level differentiation.

Admissions Funnel & CRM: Establish rigorous tracking from enquiry through counselling, application, offer, fee payment and enrolment; improve lead response and conversion discipline.

- Strengthen brand consistency across schools, websites, social platforms, prospectus materials, presentations, events, campus collateral and third-party communication.
- Own marketing analytics and dashboards covering reach, traffic, engagement, lead generation, cost per lead, lead quality, application contribution, conversion, CAC/ROI and campaign effectiveness.
- Commission and use market research, competitor intelligence,



student/parent insights and programme-level demand signals to improve positioning and investment decisions.
- Lead agency, media, creative, PR, digital and production partners; establish briefs, SLAs, performance reviews and commercial discipline.
- Build a strong internal marketing team covering brand, digital/performance, content/social, design, communications and marketing operations as required.
- Team & Agency Leadership: Lead admissions managers, counsellors, field teams, call-centre/tele-counselling resources and external agencies.
- Budget & Performance Management: Track CPL, CPA, conversion rates, yield, source-wise ROI, scholarship impact and overall acquisition economics.
- Leadership Reporting: Provide the Vice-Chancellor and senior leadership with explicit weekly/monthly dashboards, forecasts, risks and corrective actions.
- Candidate Profile Qualifications • Master's degree in Management, Marketing, Communications, Higher Education or a related discipline; an MBA is preferred. • Additional exposure to higher-education administration, digital marketing or institutional strategy is desirable.
- Experience • 15+ years of progressive experience in

📌 Director - Marketing & Admissions (Sikar)
🏢 Fyndbridge Consulting Services
📍 Sikar