About us:

At Jamaica Craft Cafe, we are more than just a café — we are a vibe, a culture, and a community. From artisanal food to aesthetic experiences, our brand thrives on creativity, storytelling, and unforgettable customer moments.

Role Overview

We are seeking a results-driven Performance Marketing Manager to lead and scale our digital acquisition efforts. The role requires strong hands-on experience in managing high-budget campaigns, optimizing ROAS, and driving measurable business growth for FnB / FMCG brands.

Key Responsibilities

- Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other paid channels
- Own KPIs such as ROAS, CAC, CTR, CPA, Conversion Rate
- Manage end-to-end funnel strategies: awareness, acquisition, retargeting & retention
- Work closely with creative and content teams for ad copies, creatives, and landing pages
- Perform A/B testing on ads, audiences, and landing pages,




- Monitor budgets and ensure effective spend allocation
- Track and analyze performance using GA4, Meta Business Manager, GTM
- Prepare and present weekly/monthly performance reports
- Stay updated on market trends, competitor strategies, and platform updates

Required Skills & Experience

- 3–6 years of experience in Performance/Digital Marketing
- Mandatory experience in FnB or FMCG brands
- Strong hands-on expertise in Google Ads & Meta Ads
- Experience managing large budgets and high-volume campaigns
- Solid understanding of D2C, retail, or marketplace marketing
- Strong analytical, problem-solving, and communication skills

Pay: ₹30,000.00 - ₹60,000.00 per month

Advantages

- Health insurance
- Provident Fund

Work Location: In person

📌 Digital & Performance Marketing Manager (Zirakpur)
🏢 Jamaica Park Private
📍 Zirakpur