? We’re Hiring: Digital Marketing Specialist

RiseUpp.com is an AI-powered marketplace for online higher education, upskilling and career growth, founded by IIT and IIM alumni .

With 12,000+ programmes from 500+ universities and institutions , RiseUpp helps students and working professionals discover and choose suitable online degrees, executive programmes and professional certificate courses.

We are looking for a hands-on, analytical and execution-focused Digital Marketing Specialist who can independently manage performance marketing, influencer marketing and social media marketing .

This role is ideal for someone who enjoys combining creative marketing with data, experimentation and measurable business outcomes .

What You’ll Work On

• Plan, launch and optimise campaigns across Meta Ads and Google Ads

• Drive qualified leads for online degrees and professional certificate programmes

• Monitor and improve CPL, CAC, conversion rates, ROAS and lead quality

• Create and test audiences, creatives, ad copies, landing pages and campaign structures

• Analyse campaign performance and identify opportunities to improve results

• Manage campaign budgets and allocate spends based on performance

• Work closely with sales teams to understand lead quality and optimise campaigns accordingly

• Identify and shortlist relevant influencers, creators and education-focused content partners

• Reach out to creators and negotiate collaborations

• Plan and execute influencer marketing campaigns

• Track influencer campaign performance, leads and ROI

• Build and maintain creator databases and partnership trackers

• Support RiseUpp’s organic social media growth across Instagram, LinkedIn, YouTube and other platforms

- Develop content ideas, hooks, campaign concepts and social media strategies
- Coordinate with designers and video creators for marketing creatives
- Research trends, competitors and new marketing opportunities
- Track social media performance and engagement metrics




- Prepare regular marketing reports and dashboards
- Experiment with new channels, creatives and growth opportunities

Who Should Apply

We are looking for someone who:

• Has 1–4 years of relevant digital marketing experience

• Has hands-on experience managing Meta Ads and/or Google Ads

• Understands performance metrics such as CPL, CAC, CTR, conversion rate and ROAS

• Has experience or strong exposure to influencer marketing and creator collaborations

• Understands social media platforms and organic content

• Is comfortable analysing campaign data and making decisions based on numbers

• Can independently manage campaigns from planning to execution and optimisation

• Has strong communication and coordination skills

• Is proactive, detail-oriented and comfortable taking ownership

• Is comfortable working in a fast-paced startup environment

Experience in edtech, education, lead generation, D2C or consumer internet businesses will be an advantage.

Job Details

? Position: Digital Marketing Specialist

? Location: HSR Layout, Bengaluru

? Work Mode: In office

? Employment Type: Full-time

?‍? Experience: 1– 4 Years

? Salary: ₹4 – 7 LPA

⚡ Joining: Immediate / Early joiners preferred

What Success Looks Like

You will be expected to:

- Generate high-quality leads at sustainable acquisition costs
- Continuously improve campaign performance and conversion efficiency
- Build successful influencer and creator partnerships
- Grow RiseUpp’s digital reach and brand presence
- Use data and experimentation to identify new growth opportunities

Why Join RiseUpp?

You will get the opportunity to work across performance marketing, influencer marketing, social media and growth , with direct visibility into business outcomes.

This is a hands-on role where you will have the freedom to test ideas, run campaigns, analyse performance and directly contribute to RiseUpp’s growth .

If you enjoy combining creativity, performance marketing and data-driven decision-making , we would love to hear from you.

Apply now!

📌 Digital Marketing Specialist (Bengaluru)
🏢 RiseUpp
📍 Bengaluru