Social Media Management

- Manage the company's social media accounts, including Instagram, Facebook, YouTube, and LinkedIn.

- Create and publish engaging posts, reels, stories, and promotional content.

- Prepare a monthly social media content calendar.

- Monitor comments, messages, and customer enquiries and ensure timely responses.

2.

Content

Creation & Designing

- Create promotional creatives, banners, product posts, and marketing materials.

- Coordinate with the design team for product catalogues, videos, and promotional campaigns.

- Develop content for sportswear, sports goods, and customized products.

- Ensure consistent branding across all digital platforms.

3.

Digital

Advertising

- Plan, execute, and monitor paid advertising campaigns on Meta Ads and Google Ads.

- Generate quality leads through online advertising.

- Monitor advertising budgets and campaign performance.

- Optimize campaigns to improve reach, engagement, and conversions.

4. Website & SEO Management

- Update product details, images, descriptions, and pricing on the website.

- Work on Search Engine Optimization (SEO) to improve website visibility on Google.

- Conduct keyword research and optimize website content.

- Monitor website traffic and identify opportunities for improvement.

5. Lead Generation & Follow-up

- Generate business enquiries through social media, websites, and digital campaigns.





- Forward leads to the relevant sales team and coordinate for timely follow-up.

- Maintain records of leads, enquiries, and conversions.

- Explore recent digital channels to increase sales opportunities.

6.

Performance

Reporting

- Prepare daily, weekly, and monthly digital marketing reports.

- Track reach, engagement, website traffic, leads, and conversions.

- Analyze campaign performance and suggest improvements.

- Monitor competitors' digital marketing activities and market trends.

Required Skills

- Knowledge of social media marketing and digital advertising.

- Basic knowledge of Meta Ads, Google Ads, SEO, and Google Analytics.

- Content writing and creative thinking skills.

- Knowledge of Canva or other graphic designing tools.

- Basic video editing skills for reels and promotional videos.

- Good communication, coordination, and reporting skills.

- Ability to meet deadlines and achieve marketing targets.

Key Performance Indicators (KPIs)

- Growth in social media followers and engagement.

- Number of qualified leads generated.

- Cost per lead and advertising return on investment.

- Website traffic and search engine rankings.

- Timely posting of content as per the content calendar.

- Number of enquiries converted into sales.

- Quality and accuracy of digital marketing reports.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Meerut)
🏢 Hind Sports
📍 Meerut