Digital Marketing Specialist

Location: New Delhi

Experience:

3-5 Years

Work Mode: On-site

Employment Type: Full-time

We’re looking for a Digital Marketing Specialist who can own campaigns across channels and bring a strong understanding of performance, analytics, and conversion .

You’ll not just run campaigns, you’ll track performance, understand user behaviour, identify gaps, and continuously improve the journey from first click to conversion .

This role sits at the intersection of campaign execution, funnel optimization, analytics, and data-driven growth .

What You’ll Do

1. Multi-Channel Campaign Execution

Plan, execute, monitor, and optimize campaigns across:

- LinkedIn Ads
- Google Ads
- Meta Ads
- Email campaigns

2. Website Analytics & Tracking

- Set up and manage GA4, conversion tracking, and marketing pixels
- Track user behaviour across traffic sources, landing pages, and conversion paths
- Identify drop-offs and opportunities across the user journey
- Work with the team to improve website and landing-page conversion rates

3. Performance Optimization

- Monitor and optimize campaigns based on: CTR, CPC, CPL, Conversion rate and Lead quality
- Run A/B tests across creatives, audiences, messaging, and landing pages
- Continuously experiment with campaigns to improve efficiency and results

4. Funnel & Conversion Optimization Own and improve the journey:

Ad → Landing Page → Conversion → Lead Quality

- Identify gaps in the marketing funnel
- Recommend improvements to landing pages and messaging
- Ensure alignment between ad messaging and landing-page experience
- Build and optimize retargeting journeys

5. Data & Reporting





- Build clear weekly and monthly performance reports
- Go beyond reporting numbers - identify insights, trends, and actionable opportunities
- Track campaign, website, and lead-quality performance
- Present recommendations based on data

6. SEO / AEO / GEO Coordination

- Align organic marketing efforts with campaign and product goals
- Review keyword intent and content direction
- Coordinate with SEO/content teams and external partners
- Ensure paid and organic efforts work together across relevant landing pages and content

What We’re Looking For

- 3–5 years of hands-on experience in digital / performance marketing
- Strong hands-on experience with: LinkedIn Ads, Google Ads and Meta Ads

Solid understanding of:

- GA4, Conversion tracking, Marketing pixels and Campaign analytics
- Ability to connect campaign performance with website behaviour and lead quality
- Working knowledge of SEO , including basic execution and collaboration with external partners
- Strong understanding of B2B marketing and lead-generation funnels is a plus
- A data-driven mindset with the ability to test, learn, and optimize
- Robust ownership and execution ability

We value ownership, problem-solving, and execution ability over years of experience.

About Griphic

Griphic is founded by IIT Delhi engineers with a vision to enrich lives through technological innovation. We combine cutting-edge AI with hyper-realistic virtual experiences to solve problems and disrupt industries. Our team includes IIT Delhi engineers, AI/ML experts, VR developers, and 3D specialists. Backed by SKETS Studio (1000+ professionals across BIM, architecture, VR, and 3D visualization), we are building the future of immersive web applications.

📌 Digital Marketing Specialist (Delhi)
🏢 Griphic
📍 Delhi