: Digital Marketing & Admissions Executive

Location: Puducherry

Employment Type: Full-Time

Organisation: Aakhaash Institute of Media Studies (AIMS)

Job Summary

We are looking for a result-oriented Digital Marketing & Admissions Executive to manage digital marketing campaigns, generate admission enquiries, handle prospective students and parents, and convert leads into admissions. The candidate should have practical experience in Meta Ads, social media management, lead generation, and client communication, along with strong counselling and follow-up skills.

The ideal candidate should be capable of managing digital campaigns while actively engaging with prospective students, understanding their requirements, explaining our courses, and guiding them through the admission process.

Key Responsibilities

1. Digital Marketing & Paid Advertising

- Plan, execute, and optimize paid advertising campaigns on Facebook and Instagram using Meta Ads Manager.
- Generate quality leads and admission enquiries within the allocated marketing budget.
- Develop ad copies, campaign strategies, target audiences, and creatives in coordination with the content and design teams.
- Monitor campaign performance, cost per lead, conversion rates, and return on advertising spend.
- Conduct A/B testing of ad creatives, messages, audiences, and landing pages to improve campaign results.
- Explore Google Ads, YouTube Ads, and other relevant digital advertising platforms to expand lead generation.

2. Lead Management & Admission Counselling

- Contact prospective students and parents through phone calls, WhatsApp, and other communication channels.
- Understand students’ interests, educational qualifications, and career goals to recommend suitable courses.
- Explain course details, eligibility criteria, duration, fees, career opportunities, and admission procedures.




- Follow up consistently with enquiries generated through digital campaigns and convert them into confirmed admissions.
- Handle admission-related questions, objections, and concerns professionally.
- Schedule campus visits, counselling sessions, and admission discussions with prospective students and parents.
- Maintain accurate records of enquiries, follow-ups, counselling status, and admission conversions.
- Achieve assigned lead conversion and admission targets.

3. Social Media & Content Coordination

- Manage and improve the institute’s presence across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Coordinate with content creators, designers, and video editors to develop engaging promotional content.
- Identify suitable content ideas, promotional opportunities, and trends relevant to students and the education sector.
- Support organic social media growth, community engagement, and brand awareness.
- Assist in promoting courses, student projects, workshops, events, and admission campaigns.

4. Analytics, Reporting & Optimization

- Track campaign performance, lead quality, follow-up effectiveness, and admission conversion rates.
- Prepare weekly and monthly reports covering advertising expenditure, enquiries, cost per lead, and admissions.
- Use tools such as Google Analytics, Google Sheets, and reporting dashboards to monitor results.
- Identify areas for improvement in advertising performance, lead handling, and the admission conversion process.
- Coordinate with internal teams to ensure timely follow-up and effective management of enquiries.

Requirements




- Minimum 2–3 years of relevant experience in digital marketing, paid advertising, lead generation, or a related role.
- Hands-on experience with Meta Ads Manager and Facebook and Instagram advertising campaigns.
- Experience in generating and managing leads, preferably in the education or training sector.
- Strong communication, convincing, negotiation, and admission counselling skills.
- Ability to speak confidently with students and parents and convert enquiries into admissions.
- Working knowledge of social media management, ad copywriting, and campaign optimization.
- Familiarity with Google Analytics, Google Ads, CRM tools, and lead-tracking systems is an advantage.
- Basic understanding of graphic design or video editing tools is desirable.
- Positive organizational skills, follow-up discipline, and the ability to work towards measurable targets.
- Proficiency in English and Tamil; knowledge of other regional languages is an advantage.

Preferred Candidate Profile We prefer candidates who can independently manage both digital marketing campaigns and the admission enquiry process. Candidates with experience in educational institutions, colleges, training centres, edtech companies, or course-based businesses will be given preference.

How to Apply

Interested candidates can send their updated resumes, along with a recent photograph, to [email protected] with the subject line: Application for Digital Marketing & Admissions counsellor .

Job Types: Part-time, Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits

- Commuter assistance
- Flexible schedule
- Internet reimbursement

Ability to commute/relocate:
- Puducherry, Puducherry: Reliably commute or planning to relocate before starting work (Required)

Experience:
- Digital marketing agency: 2 years (Preferred)
- total work: 3 years (Preferred)

Work Location: In person

📌 Digital Marketing Specialist Cum Counsellor (Puducherry)
🏢 Akash Animation
📍 Puducherry