About Scony.G

Scony.G is a stationery brand offering notebooks, planners, journals, calendars, notepads, and stickers designed to help people organise their lives.

We are looking for a results-driven Digital Marketing & Performance Marketing Specialist to manage paid advertising campaigns across Meta platforms and Google, improve customer acquisition, and increase online sales.

The ideal candidate should have hands-on experience managing advertising campaigns, analysing performance data, and optimising ad spend to achieve measurable business results.

Key Responsibilities1. Meta Ads Management

- Plan, launch, and manage paid advertising campaigns on Facebook and Instagram.
- Develop campaigns focused on product sales, website purchases, and qualified customer enquiries.
- Conduct audience research, targeting, retargeting, and campaign optimisation.
- Test different ad creatives, copy, offers, and audiences to improve performance.
- Monitor campaign budgets, cost per purchase, conversion rates, and return on ad spend (ROAS).
- Identify underperforming campaigns and implement corrective actions.

1. Google Ads Management

- Plan and manage Google Ads campaigns, including Search and Shopping where appropriate.
- Conduct keyword research and identify high-intent search terms.
- Create and optimise ad copy, targeting, bidding strategies, and campaign budgets.
- Monitor conversions and optimise campaigns to improve sales performance.
- Analyse campaign data and recommend opportunities for growth.

1. Performance Marketing & Sales Growth

- Develop data-driven strategies to increase online sales and customer acquisition.
- Analyse the customer journey and identify conversion barriers.
- Recommend improvements to landing pages, product pages, offers, and calls to action.
- Implement remarketing strategies where appropriate.
- Collaborate with the content creator to develop effective advertising creatives.
- Optimise campaigns based on sales, profitability,



and customer acquisition costs rather than vanity metrics alone.

1. Tracking, Analytics & Reporting

- Set up and monitor conversion tracking using appropriate tools.
- Work with Meta Pixel, Google Analytics 4, Google Tag Manager, and Google Ads conversion tracking where relevant.
- Track campaign spend, revenue, ROAS, cost per acquisition, click-through rates, and conversion rates.
- Prepare weekly performance updates and monthly reports.
- Provide actionable recommendations to improve campaign performance.

Required Skills
- Practical experience with Meta Ads Manager.
- Hands-on knowledge of Google Ads.
- Understanding of performance marketing and paid customer acquisition.
- Knowledge of audience targeting, retargeting, campaign optimisation, and creative testing.
- Understanding of ROAS, CPA, CPC, CTR, and conversion rates.
- Analytical thinking and problem-solving skills.
- Ability to manage advertising budgets responsibly.
- Valuable communication skills and the ability to work independently.

Preferred Qualifications
- Experience in e-commerce, D2C, stationery, lifestyle, or consumer-product brands.
- Knowledge of Google Analytics 4, Google Tag Manager, and conversion tracking.
- Experience improving online sales through paid advertising.
- Ability to analyse campaign reports and identify actionable opportunities.
- Relevant certifications or a portfolio of previous campaigns are an advantage.

Performance Expectations The selected candidate will be expected to:
- Audit existing advertising campaigns and identify areas for improvement.
- Develop and execute a clear Meta Ads and Google Ads strategy.
- Work towards improving conversions and sustainable sales growth.
- Monitor spending and optimise campaign efficiency.
- Provide transparent performance reports and actionable recommendations.

Sales outcomes depend on product demand, pricing, competition, the customer experience, and advertising budgets. We value data-driven decisions and sustainable growth rather than unrealistic sales guarantees. Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing & Performance Marketing Specialist (Neyyattinkara)
🏢 SCONY.G
📍 Neyyattinkara