Key Responsibilities:

1.

Social Media

Management

- Manage and maintain the company's social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.

- Plan, create, and publish engaging posts, reels, stories, videos, and other promotional content.

- Develop a social media content calendar and ensure regular posting.

- Monitor comments, messages, and inquiries, and respond promptly to potential customers.

- Track social media performance and suggest improvements to increase reach and engagement.

2. Lead Generation

- Generate quality leads through social media platforms and digital marketing activities.

- Run and manage paid advertising campaigns on Meta Ads (Facebook and Instagram).

- Identify target audiences and implement strategies to improve lead quality and conversion rates.

- Monitor campaign performance, lead costs, and return on advertising spend.

- Coordinate with the sales team to track leads and improve lead conversion.

3.

Content

Creation and Editing

- Independently create marketing content, including posts, banners, creatives, reels, promotional videos, and property advertisements.

- Write engaging captions, headlines, ad copies, and social media descriptions.

- Edit photos and videos using tools such as Canva, CapCut, Adobe Photoshop, Premiere Pro, or similar software.

- Create property-focused promotional content to showcase projects, offers, location advantages,



and other USPs.

- Develop innovative content ideas and marketing campaigns to attract potential buyers.

4.

Digital

Marketing and Performance Analysis

- Monitor social media insights, campaign reports, audience engagement, and lead generation results.

- Optimize marketing campaigns to achieve better results within the allocated budget.

- Stay updated with the latest social media trends, content formats, and digital marketing strategies.

- Explore new opportunities to improve the company's online presence and brand awareness.

Required Skills and Qualifications:

- Bachelor's degree or relevant qualification in Marketing, Digital Marketing, Mass Communication, or a related field.

- 5–8 years of experience in digital marketing and social media management preferred.

- Practical knowledge of Facebook, Instagram, LinkedIn, and YouTube.

- Experience with Meta Ads Manager and social media lead generation.

- Solid skills in content creation, graphic designing, and video editing.

- Proficiency in Canva and video editing tools; knowledge of Adobe Creative Suite is an advantage.

- Ability to work independently, manage multiple tasks, and meet deadlines.

- Real estate industry experience will be an added advantage.

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Digital Marketing Manager- (Social Media & Lead Generation) (Noida)
🏢 RNR INFRA
📍 Noida