Key Responsibilities

Develop and execute comprehensive "digital marketing strategies" for the company's real estate projects.

- Plan, launch, and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns for lead generation.
- Generate high-quality property leads and continuously improve lead quality and conversion rates.
- Manage and grow the company's Facebook, Instagram, YouTube, LinkedIn, and other social media platforms.
- Develop content strategies for real estate projects, including posts, reels, videos, advertisements, and promotional campaigns.
- Monitor campaign performance and optimize CPL, CTR, conversion rate, lead quality, and ROI.
- Analyse customer behaviour, campaign data, and market trends to identify recent opportunities.
- Implement "remarketing and retargeting campaigns" to nurture potential customers.
- Track competitors' digital marketing activities and identify successful marketing trends.
- Prepare regular "digital marketing performance reports" for management.
- Stay updated with the latest developments in Meta Ads, Google Ads, AI tools, SEO, social media algorithms, marketing automation, and digital marketing trends.

Required Experience & Skills





2–5 years of experience in digital marketing, preferably in the real estate/property industry.

- Strong hands-on experience with Meta Ads Manager and Google Ads.
- Proven experience in "lead generation and performance marketing".
- Positive understanding of CPL, CPA, CTR, conversion rates, ROAS and marketing funnels.
- Experience with Google Analytics/GA4, Google Tag Manager, Meta Pixel and conversion tracking will be preferred.
- Knowledge of SEO, WhatsApp marketing, CRM, email marketing and marketing automation will be an added advantage.

Preferred Candidate

We are particularly interested in candidates who can demonstrate:

- Successful experience generating "real estate leads through Meta and Google Ads".
- Experience improving "lead quality rather than simply increasing lead volume".
- Experience converting digital leads into site visits and property sales.
- A strong understanding of the Patna/Bihar real estate market will be an added advantage.

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits

- Cell phone reimbursement

- Health insurance

- Paid sick time

Work Location: In person

📌 Digital Marketing Manager- Real Estate (Patna)
🏢 Parsi Buildcon
📍 Patna