Job Purpose To manage the hospital’s digital presence, website, social media platforms, graphic designing, photo and video editing, and online marketing activities to improve brand visibility and generate patient enquiries.

Key Duties and Responsibilities

- Manage and update webpage content, images, service details, and promotional banners.

- Manage social media platforms such as Instagram, Facebook, YouTube, and other relevant channels.

- Design posters, banners, brochures, advertisements, and promotional materials using Adobe Photoshop and other designing tools.

- Create and edit reels, short videos, promotional videos, and eye care awareness content.

- Plan, schedule, and publish regular social media posts according to the marketing calendar.

- Manage digital advertising campaigns through Google Ads, Facebook Ads, and Instagram Ads.

- Coordinate with doctors and departments to develop content promoting eye care services, surgeries, camps, and awareness programmes.

- Perform photo editing, image enhancement, video editing, and other creative tasks as required.

- Monitor social media engagement, website traffic, online enquiries, and campaign performance.

- Ensure consistent branding, quality, and accuracy across all digital platforms.





- Coordinate with the marketing and relations teams to support promotional activities and patient outreach.

- Monitor online reviews and coordinate responses in accordance with hospital policies.

- Maintain digital content files, photographs, videos, design templates, and marketing records.

- Follow patient confidentiality requirements and obtain appropriate approval before publishing patient photographs, videos, or testimonials.

- Perform other duties assigned by the management.

Qualifications and Skills

- Degree or diploma in Digital Marketing, Graphic Design, Multimedia, or a related field.

- Proficiency in Adobe Photoshop and other graphic design tools.

- Knowledge of video editing software and reels creation.

- Experience in website management and webpage editing.

- Positive knowledge of social media management and digital marketing.

- Understanding of SEO, Google Ads, Meta Ads, and digital analytics.

- Creativity, communication skills, and the ability to meet deadlines.

- Previous experience in healthcare marketing will be an added advantage.

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Head (Thiruvananthapuram)
🏢 Sreenethra Eye Care
📍 Thiruvananthapuram