1. Job Purpose

The Digital Marketing Executive will be responsible for planning, executing, and monitoring digital marketing activities to enhance the organisation’s online presence, promote its academic programmes and achievements, generate admission enquiries, and strengthen the NCFE brand across digital platforms.

1. Key Roles and Responsibilities

A.

Social Media

Management

- Manage and maintain the organisation’s social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.

- Develop and execute a monthly social media content calendar.

- Create engaging posts, stories, reels, videos, and other digital content highlighting school activities, events, achievements, and initiatives.

- Coordinate with the Principals, teachers, and internal teams to collect content, photographs, videos, and updates from various campuses.

- Ensure consistency in brand identity, communication, and visual presentation across all digital platforms.

- Monitor comments, messages, and audience engagement and respond appropriately in coordination with the concerned team.

B.

Content

Creation and Marketing

- Create compelling content for social media posts, digital campaigns, emailers, website updates, and promotional materials.

- Write captions, promotional copy, headlines, and marketing messages aligned with the organisation’s objectives.

- Coordinate with graphic designers, photographers, videographers, and external agencies, wherever required.

- Cover school events, celebrations, academic activities, student achievements, and other important occasions for digital promotion.

- Ensure that all published content is accurate, qualified, and approved by the authorised personnel.

C.

Digital

Campaigns and Lead Generation

- Plan and execute digital marketing campaigns to support student admissions, school branding, events, and other institutional initiatives.

- Assist in managing paid advertising campaigns on platforms such as Meta Ads and Google Ads.

- Monitor admission enquiries generated through digital campaigns and coordinate with the Admissions Team for timely follow-up.

- Track campaign performance, lead quality, and conversion trends to improve marketing effectiveness.





- Support promotional campaigns for new academic sessions, admissions, open houses, and special events.

D. Website and Online Presence

- Coordinate website updates, including announcements, events, achievements, admission information, and other relevant content.

- Monitor the organisation’s online presence and ensure that information remains current and consistent.

- Assist with Search Engine Optimisation (SEO), keyword research, and website content optimisation.

- Monitor Google Business Profiles and other relevant online listings, where applicable.

E. Analytics and Reporting

- Track social media growth, reach, impressions, engagement, website traffic, and campaign performance.

- Prepare weekly and monthly digital marketing reports.

- Analyse performance data to identify successful content formats and areas for improvement.

- Recommend strategies to improve audience engagement, brand visibility, and admission enquiry generation.

- Maintain records of campaign expenditure, leads, and marketing deliverables.

F. Coordination and Administration

- Coordinate with the Marketing Team, Admissions Team, Principals, and campus representatives to ensure timely execution of marketing activities.

- Maintain an organised digital library of approved photographs, videos, creatives, and marketing materials.

- Ensure that student photographs, videos, and personal information are published only in accordance with the organisation’s consent and privacy requirements.

- Perform other marketing-related responsibilities assigned by the management from time to time.

1. Qualifications and Experience

- Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Journalism, or a related field.

- 1–3 years of experience in digital marketing, social media management, or content marketing.





- Experience in the education sector will be an added advantage.

- Freshers with relevant skills and a strong portfolio may also be considered.

1. Required Skills and Competencies

- Good written and verbal communication skills in English.

- Strong content writing, copywriting, and proofreading skills.

- Practical knowledge of social media platforms and their content requirements.

- Working knowledge of Canva, graphic design tools, and basic video editing applications.

- Familiarity with Meta Business Suite, Meta Ads Manager, Google Ads, Google Analytics, and SEO fundamentals.

- Ability to analyse campaign performance and prepare reports.

- Creativity, attention to detail, and an understanding of current digital trends.

- Strong organisational skills and the ability to manage multiple assignments and deadlines.

- Ability to coordinate effectively with different teams and work independently.

1. Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Timely execution of the approved social media content calendar.

- Quality, consistency, and relevance of published content.

- Growth in social media reach, engagement, and relevant audience base.

- Number and quality of admission enquiries generated through digital campaigns.

- Effectiveness of paid campaigns and adherence to approved budgets.

- Timely completion of website updates and marketing deliverables.

- Accuracy and timely submission of performance reports.

- Adherence to brand guidelines, content approval processes, and data privacy requirements.

1. Working Expectations

- Maintain professionalism and confidentiality while handling institutional information.

- Ensure all content is aligned with NCFE’s brand standards and communication guidelines.

- Obtain the necessary approvals before publishing official content.

- Be available to cover important school events and activities, including occasional weekends, as required and scheduled by the organisation.

- Demonstrate initiative, accountability, and a results-oriented approach to digital marketing.

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Domlur)
🏢 Vijaykiran Group of Institutions
📍 Domlur