Profiles Educational Consultancy Services Pvt. Ltd.

Location: Palakkad, Kerala

Job Type: Full-time

Experience: 1–3 years preferred

About Profiles Educational Consultancy Services

Profiles Educational Consultancy Services Pvt. Ltd. is an established educational consultancy providing career guidance and admission assistance for students pursuing higher education in India and abroad.

We are looking for a Digital Marketing Executive to manage our digital presence, generate quality student enquiries and support our admissions growth.

Job Summary The Digital Marketing Executive will be responsible for planning, executing and optimizing digital marketing campaigns to generate student enquiries and improve brand visibility.

This is a performance-oriented role. The primary objective is not only social-media growth, but generating quality leads that can convert into counselling, applications and admissions.

Key Responsibilities

- Plan and execute digital marketing campaigns for student admissions.
- Generate quality student leads through digital channels.
- Manage Meta Ads / Facebook & Instagram advertising campaigns.
- Plan and manage Google Ads campaigns where required.
- Manage Profiles' Instagram, Facebook and other social-media platforms.
- Create and publish engaging posts, reels, stories and short-form videos.
- Develop monthly content and campaign calendars.
- Coordinate student testimonials, college promotional videos and admission-related content.
- Conduct basic video shooting and editing for social-media content.
- Create promotional creatives using Canva or similar tools.




- Monitor campaign performance and optimize campaigns based on results.
- Track leads, lead quality, cost per lead and campaign conversion.
- Coordinate with the admissions team to understand lead quality and conversion.
- Conduct competitor research and identify new digital marketing opportunities.
- Assist with WhatsApp marketing and other digital communication campaigns.
- Prepare weekly and monthly digital marketing performance reports.
- Stay updated with social-media trends, advertising platforms and digital marketing techniques.

Requirements
- 1–3 years of hands-on experience in digital marketing preferred.
- Proven experience in lead generation and performance marketing.
- Hands-on experience with Meta Ads Manager / Facebook & Instagram Ads.
- Knowledge of Google Ads is preferred.
- Experience managing Instagram and Facebook business pages.
- Experience creating Reels, short-form videos, posts and stories.
- Basic video shooting and editing skills.
- Proficiency in Canva or similar design tools.
- Understanding of campaign analytics and performance reporting.
- Understanding of CPL (Cost per Lead), lead quality, conversion and ROI.
- Knowledge of Google Analytics/GA4 is an advantage.




- Experience with CRM or lead-management systems is an advantage.
- Valuable knowledge of Excel / Google Sheets.
- Strong communication and copywriting skills.
- Creative thinking and ability to develop new campaign ideas.
- Ability to work independently and take ownership of digital marketing activities.
- Ability to coordinate effectively with sales and admissions teams.
- Experience in education, EdTech, educational consultancy or another lead-generation business will be preferred.
- Malayalam proficiency preferred. Tamil/Hindi knowledge will be an advantage.
- Willingness to work full-time from Palakkad.

Key Performance Indicators Performance will be evaluated based on:
- Quality student leads generated
- Lead-generation cost
- Cost per qualified lead
- Campaign performance
- Lead-to-counselling conversion
- Applications generated through digital channels
- Admissions generated through digital leads
- Social-media/content performance
- Overall digital marketing ROI

Important This is not purely a social-media posting role. The candidate will be expected to take ownership of lead generation, campaign performance and measurable business results.

Compensation

Salary: Competitive and based on experience and capability

Performance incentives: Available based on performance

Pay: ₹10,000.00 - ₹18,000.00 per month

Application Question(s)

- Do you have experience creating reels/social-media content?

Experience:
- Digital marketing: 1 year (Required)

Location:
- Palakkad District, Kerala (Preferred)

Work Location: In person

📌 Digital Marketing Executive (Palakkad)
🏢 Profiles Educational Consultantcy
📍 Palakkad