Digital Marketing Executive

Persona Institute of Intelligence | Indore

About Us

Persona Institute of Intelligence is a skill-development institute specializing in Spoken English, Personality Development, Communication Skills, Public Speaking, Interview Preparation, and Soft Skills. We aim to help students develop confidence, communication abilities, and professional competence.

1. Job Role

We are looking for a creative, proactive, and result-oriented Digital Marketing Executive to strengthen our online presence, improve brand awareness, attract potential students, and support admission growth. The candidate must understand that digital marketing is not limited to posting content. The role requires consistent execution, audience engagement, local marketing, lead generation, and performance tracking.
1. Key Responsibilities

A. Social Media Management Manage the institute's Instagram, Facebook, and other relevant social media platforms.

Create and publish daily content, including reels, posts, stories, student activities, educational tips, and promotional creatives.

Develop engaging content related to Spoken English, Personality Development, interview skills, vocabulary, communication, and confidence building.

Plan a weekly and monthly content calendar.

Maintain consistent branding, professional captions, relevant hashtags, and clear calls to action.

Monitor engagement, reach, profile visits, enquiries, and follower growth.

B. Video Shooting and Editing

Shoot and edit short-form videos and reels featuring trainers, students, classroom activities, competitions, and institute events.

Create engaging educational and promotional videos using tools such as Canva, CapCut, or other suitable editing software.

Use AI tools to generate creative content, subtitles, video concepts, and marketing ideas where appropriate.

Develop content that highlights the institute's teaching approach, student participation, and learning outcomes.

Take initiative in suggesting new video concepts rather than waiting for instructions for every post.

C. Google Business Profile and Local Marketing

Maintain and optimize the institute's Google Business Profile.

Publish regular updates, photographs, videos, and relevant offers.

Help improve local search visibility for relevant searches such as Spoken English classes and Personality Development classes in Indore.

Encourage genuine student reviews and respond professionally to reviews and queries.

Monitor profile performance, calls, website visits, direction requests, and other available insights.

D.



Enquiry Generation and Admission Support

Develop marketing campaigns to attract potential students through social media and local digital channels.

Create admission-focused campaigns for new batches, upcoming sessions, special offers, and institute events.

Ensure that marketing content contains clear contact details and calls to action.

Track enquiries generated through digital campaigns and identify which campaigns bring genuine prospects.

Coordinate with the admission team to understand enquiry quality and conversion outcomes.

Recommend improvements based on actual results rather than likes and views alone.

Note: Walk-in enquiries from hoardings, Google visibility, and other existing sources must be distinguished from enquiries genuinely generated by digital marketing.

E. Competitor Research and Marketing Strategy

Study competitors' social media content, offers, local positioning, and marketing strategies.

Identify current trends in education, English learning, and personality development.

Suggest recent promotional ideas, campaigns, collaborations, and student engagement activities.

Identify opportunities to reach school students, college students, job seekers, and government-exam aspirants.

F. Reporting and Accountability

Submit a daily task update and a weekly performance report.

Maintain records of content published, videos created, campaigns conducted, and enquiries attributed to digital marketing.

Report reach, engagement, enquiries, cost per lead where applicable, and admission conversions.

Share the next week's content plan in advance.

Take responsibility for completing assigned tasks within deadlines.

1. Required Skills

Practical knowledge of Instagram and Facebook marketing. Canva designing and short-video editing skills.

Good understanding of reels, social media trends, captions, hashtags, and audience engagement.

Knowledge of Google Business Profile and local SEO.

Ability to write clear and engaging promotional content in English and/or Hindi.

Familiarity with AI content-creation tools.

Basic understanding of digital advertising and campaign analytics.

Creative thinking, initiative, consistency,



and a results-oriented attitude.

Ability to work independently and take ownership of assigned responsibilities.

1. Daily and Weekly Deliverables

Daily responsibilities Publish scheduled content and stories.

Work on video shooting, editing, designing, or content planning.

Monitor and respond to relevant social media interactions.

Update the task sheet and record marketing activities.

Work on at least one meaningful improvement to the institute's digital presence or campaign execution.

Weekly responsibilities

Submit a performance report.

Prepare the upcoming week's content calendar.

Produce a planned set of educational and promotional reels.

Review competitor activity and suggest new ideas.

Evaluate which content and campaigns are attracting relevant enquiries.

Review progress against agreed targets.

1. Performance Evaluation

Performance will be evaluated on: Consistency and quality of content.

Creativity and initiative.

Growth in relevant audience reach and engagement.

Improvement in Google Business Profile activity and local visibility.

Genuine enquiries attributable to digital marketing.

Quality and timely completion of assigned tasks.

Ability to learn, experiment, analyze results, and improve performance.

Important: Targets for leads, reach, content output, and campaign results will be agreed upon based on the candidate's skills, available resources, and the institute's baseline performance. Admissions should be tracked separately from enquiries and evaluated in coordination with the admission team.

1. Employment Expectations

Maintain professionalism and punctuality. Follow the institute's brand guidelines and content approval process.

Keep student information and internal business information confidential.

Use institute resources responsibly.

Avoid fake engagement, misleading claims, copied content, and unauthorized advertising expenditure.

Be open to feedback and continuously improve work quality.

1. Position Details

Job Title: Digital Marketing Executive Organization: Persona Institute of Intelligence

Location: Bhawar Kuan / Vishnupuri, Indore

Employment Type: Full-time

Salary: As per skills and experience

Reporting To: Institute Management

Our expectation: We are looking for someone who can take ownership of digital marketing, strengthen the institute's brand, create engaging educational content, improve local visibility, and contribute measurably to business growth.

Pay: ₹8,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital marketing executive (Vishnu Puri Colony)
🏢 persona institute
📍 Vishnu Puri Colony