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We are seeking a highly motivated and creative Digital Marketing Specialist with 3+ years of experience to join our team in Kochi. You will develop, run and improve digital marketing campaigns across multiple channels for our businesses in the UAE/GCC/MENA region.

The ideal candidate has hands-on experience in SEO, PPC, social media, email marketing, content creation and website management, and stays up to date with AI-driven marketing tools and trends. You will drive brand awareness, lead generation and customer engagement, and track performance to make sure campaigns deliver a return on investment.

Responsibilities:

- Campaign Management: Plan, run and monitor digital marketing campaigns across SEO, PPC, social media, email and content marketing for Indian and GCC markets.
- SEO & Content Optimization: Do keyword research, optimize website content and improve organic and local search rankings (including Google Business Profile).
- AI-Powered Marketing: Use AI tools (ChatGPT, Claude, Gemini, Canva AI, Adobe Firefly, Midjourney or similar) to create content, ad copy and images and to find campaign ideas, while keeping quality and brand consistency.
- AI Search Optimization (GEO/AEO): Optimize content so the company appears in AI-generated search results (Google AI Overviews, ChatGPT search, Perplexity) and in voice search.
- Paid Advertising: Manage Google Ads, Meta Ads, LinkedIn Ads and other paid channels, using AI-driven bidding and audience targeting (e.g., Performance Max, Advantage+) to maximize conversions.
- Social Media Management & Marketing: Develop and run social media strategies to increase engagement and brand visibility, including short-form video (Instagram Reels, YouTube Shorts).
- WhatsApp Marketing: Manage WhatsApp Business campaigns,



broadcasts and catalogues to generate and follow up leads.
- Website Development & Management: Build, update and maintain company websites using WordPress, Wix, Webflow or similar platforms. Create landing pages for campaigns.
- Website Optimization: Improve website speed, mobile responsiveness, Core Web Vitals, technical SEO, user experience and security.
- Email Marketing: Create and manage email campaigns, automation workflows and lead-nurturing sequences.
- Analytics & Reporting: Track KPIs using Google Analytics 4, Google Search Console, Meta Business Suite and other tools. Prepare regular performance reports for management.
- Conversion Rate Optimization (CRO): A/B test landing pages, CTAs and ads to improve performance.
- Marketing Automation: Use HubSpot, Mailchimp, Zoho or similar platforms, including AI chatbots and automated lead-capture tools, for lead generation and nurturing.
- Competitor & Market Analysis: Research industry trends and competitor strategies to stay ahead.
- Graphic Design & Content Creation: Design posters, social media creatives, brochures, product visuals, logos and other promotional material in line with brand guidelines.
- Photo & Video Editing: Shoot, edit and produce photos and videos for product showcases, project highlights and social media.
- Coordination: Work closely with the UAE head office team on campaigns, content and reporting.
- Other Duties:



Perform any other tasks assigned by management to support sales and marketing activities.

Requirements:

- 3+ years of experience in digital marketing (mandatory).
- Bachelor's degree in Marketing, Communications or a related field.
- Proven experience using AI tools for content creation, copywriting, design and marketing automation.
- Experience building and managing websites on WordPress or similar platforms. Basic knowledge of HTML/CSS is a plus.
- Solid knowledge of SEO, including local SEO, technical SEO and AI search optimization.
- Skilled in design and editing software: Adobe Photoshop, Illustrator, Premiere Pro, Lightroom, Canva and CapCut, or similar.
- Experience with Google Ads, Meta Ads Manager, Google Analytics 4 and Google Search Console.
- Strong creative and visual sense, with attention to detail.
- A portfolio of past work (designs, videos, websites, campaigns) is required.
- Excellent communication skills in English, Malayalam and Hindi. Arabic is a plus.
- Ability to work independently, manage several projects and meet deadlines.

Preferred:

- Experience marketing to UAE/GCC audiences.
- Experience in industrial, construction or engineering sector marketing.
- Google Ads, Google Analytics, HubSpot or Meta certifications.
- Candidates based in or around Kochi.

Job Type: Full-time

Benefits

- Cell phone reimbursement
- Internet reimbursement

Ability to commute/relocate:
- Kochi, Kerala 682004: Reliably commute or planning to relocate before starting work (Required)

Education:
- Bachelor's (Required)

Experience:
- Digital marketing: 3 years (Required)

Language:
- English (Required)
- Malayalam (Required)
- Arabic (Preferred)

Work Location: In person

📌 Digital Marketing Executive (Kochi)
🏢 Morris Elevators
📍 Kochi