Role overview

We are looking for a creative and performance-oriented Digital Marketing & Content Executive who can plan and execute marketing activities for AV Square Technologies, Waflo and selected client accounts.

The candidate should be able to combine content creation, social-media management, basic design, reel editing, advertising and lead-generation activities.

Key responsibilities

- Prepare monthly digital-marketing and content plans
- Create social-media posts, carousels, stories and advertisements
- Plan, script, shoot and edit short-form reels
- Manage Facebook, Instagram, LinkedIn and YouTube content
- Create marketing content using Canva, Adobe tools and AI tools
- Set up and manage Meta lead-generation campaigns
- Assist with Google Ads campaigns
- Perform keyword and competitor research
- Handle basic SEO and local SEO activities
- Optimise Google Business Profiles
- Coordinate landing pages with WordPress and Laravel developers
- Set up Meta Pixel, conversion events and campaign tracking
- Monitor leads, cost per lead and campaign performance
- Prepare weekly and monthly marketing reports
- Suggest campaigns for AV Squares services and products
- Coordinate with the Business Development Executive
- Support marketing activities for client accounts




- Maintain an organised content calendar and asset library

Required skills

- Hands-on experience with Meta Ads Manager
- Social-media content planning
- Canva or Adobe design skills
- Reel and short-video editing
- Basic video shooting using a smartphone
- Copywriting for posts and advertisements
- SEO and Google Business Profile fundamentals
- Basic Google Ads knowledge
- Understanding of landing pages and lead generation
- Ability to use AI tools for research, scripting and content production
- Valuable written English
- Tamil communication ability
- Strong organisation and reporting discipline

Preferred tools

- Canva
- Adobe Photoshop or Illustrator
- CapCut, Premiere Pro or DaVinci Resolve
- Meta Business Suite and Ads Manager
- Google Ads
- Google Analytics and Search Console
- WordPress
- AI content and productivity tools

Performance expectations The candidate will be measured on:

- Approved content delivered on schedule
- Reels and creatives produced
- Qualified leads generated
- Cost per qualified lead
- Landing-page conversions
- Campaign improvement
- Organic engagement and reach
- SEO progress
- Reporting accuracy
- Coordination with the sales team

📌 Digital Marketing & Content Executive (Chennai)
🏢 AV Square Technologies
📍 Chennai