Marketing

● Develop and execute digital marketing activities to promote IT training programs.

● Manage social media platforms and publish regular promotional content.

● Create and coordinate posts, banners, videos, and other marketing materials.

● Manage lead generation campaigns through social media and other online channels.

● Monitor marketing campaigns and prepare basic performance reports.

● Identify opportunities to increase brand awareness and student enrolment.

● Coordinate with external marketing agencies, designers, and content creators when required.

● Research competitors, market trends, and customer requirements.

Sales & Lead Management

● Respond to enquiries received through WhatsApp, email, website, and social media.

● Follow up with prospective students and provide information about available courses.

● Maintain and update the lead database.

● Track leads from initial enquiry through enrolment.

● Schedule counselling and demo sessions with prospective students.

● Coordinate with trainers regarding course schedules and student requirements. 3. Operations

● Coordinate daily training operations and class schedules.

● Maintain student enrolment and attendance records.

● Coordinate online classes, meeting links, and training materials.

● Support trainers with administrative requirements.

● Manage student communications and announcements.

● Maintain operational documents, reports, and records. Coordinate course registrations, payments, and confirmations.

● Assist in resolving student queries and operational issues.

Reporting & Administration

● Prepare weekly and monthly marketing and operations reports.

● Track leads, conversions, enrolments, attendance, and revenue-related information.





● Maintain spreadsheets and CRM/database records.

● Support management with operational and marketing analysis.

● Ensure tasks and activities are completed within agreed timelines.

QUALIFICATIONS & REQUIRED SKILLS

● Bachelor's degree in Marketing, Business Administration, IT, or a related field.

● 1–3 years of experience in marketing, operations, sales coordination, education, or a related role.

● Good written and verbal communication skills.

● Basic knowledge of digital marketing and social media platforms.

● Positive working knowledge of Microsoft Office / Google Workspace.

● Strong organisational and multitasking skills.

● Ability to work independently and meet deadlines.

● Good customer and student handling skills.

PREFERRED SKILLS

● Experience in the IT training or education industry.

● Knowledge of Google Ads, Meta Ads, LinkedIn, and SEO.

● Working knowledge of CRM or lead-management systems.

● Experience managing WhatsApp Business.

● Familiarity with IT courses such as CCNA, Microsoft Azure, AWS, or Cybersecurity. KEY PERFORMANCE INDICATORS (KPIS)

▪ Number of qualified leads generated

▪ Lead-to-enrolment conversion rate

▪ Student enrolment targets

▪ Social media engagement and growth

▪ Response time to student enquiries

▪ Marketing campaign performance

▪ Student attendance and retention

▪ Accuracy of reports and student records

▪ Timely completion of operational tasks

KEY COMPETENCIES

▪ Communication

▪ Customer Service

▪ Digital Marketing

▪ Lead Management

▪ Organisation & Coordination

▪ Problem Solving

▪ Time Management

▪ Teamwork

▪ Attention to Detail

▪ Ownership & Accountability

Pay: ₹15,000.00 - ₹16,000.00 per month

Benefits

- Flexible schedule
- Work from home

Work Location: In person

📌 Digital Marketing Assistant (Hyderabad)
🏢 HR4U CONSULTING
📍 Hyderabad