● Drive the execution of all processes in the project lifecycle, including project and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.

● Translate product strategy into detailed requirements for prototyping and final development by engineering teams.

● Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI.

● Analyse market data to develop sales strategies, and define product objectives for effective marketing communications.

● Collaborate closely with the Hospital's Different Departments, marketing, and sales teams in the development of the Hospital.

● Develop product positioning and messaging that differentiates MindPlus across primary market segments.

● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.

● Design & build social media presence.

● Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

● Identify trends and insights, and optimize spend and performance based on the insights.

● Brainstorm new and creative growth strategies.

● Plan, execute, and measure experiments and conversion tests.

● Collaborate with internal teams to create landing pages and optimize user experience..





● Utilize robust analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points..

● Instrument conversion points and optimize user funnels.

● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

● Plan and monitor the ongoing company presence on social media (Instagram, Facebook etc.).

● Launch optimized online adverts through Google AdWords, Facebook etc. to increase company and brand awareness.

● Maintain partnerships with media agencies and vendors.

● Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

● Set up and optimize company pages within each platform to increase the visibility of the company’s social content.

● Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.

● Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Ability to commute/relocate

- Ludhiana, Punjab: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):
- Salary expectation?

Education:
- Bachelor's (Preferred)

Experience:
- Digital marketing: 4 years (Preferred)

Work Location: In person

📌 Digital Marketing Assistant Manager (Ludhiana)
🏢 Mind Plus Healthcare
📍 Ludhiana