Advertiser Advocates:
- Experience in Digital Advertising, with previous use of a major PPC platform preferred.
- Experience building or optimizing paid search campaigns.
- Understanding bidding strategies, keyword match types, quality score, and account structure best practices.
- Experience with Microsoft AI tools (Copilot) for tasks such as data interpretation, drafting recommendations, summarizing account issues or generating optimization insights.
- Diagnose and Resolve Issues with a Consultative Mindset: Quickly identify and troubleshoot technical problems related to Microsoft Ads account setup, billing, disapprovals, conversion tracking, and platform functionality. Approach every customer interaction not just as a fix, but as an opportunity to understand the advertisers broader goal and business context
- Deliver Confident Solutions: Provide clear, outcome-driven troubleshooting, leveraging Copilot tools where appropriate. Ensure each interaction is timely, professional, and builds trust through clarity and reliability.
- Identify and Recommend Optimization Opportunities: While resolving immediate issues, proactively look for ways to improve campaign performance. Present data-backed recommendations on campaign enhancements.
Educate customers on best practices for scaling performance and adopting current Microsoft Advertising features, including Copilot-assisted workflows.
- Empower Customers with Knowledge: Use each support interaction as a chance to educate advertisers on how to leverage Copilot for campaign creation, analysis, reporting, and optimization. Position additional features such as UET, automated bidding, audience targeting, and conversion tracking to drive long-term success.
- Build Lasting Relationships: Strengthen customer relationships by anticipating needs, providing proactive, personalized guidance, and ensuring that every support touchpoint contributes to advertisers ongoing success.
- Outbound Recovery & Retention: Using active listening, consultative questioning & empathy to understand customer concerns & rebuild trust with the product. Addressing the root cause of dissatisfaction and offering a clear path forward to resolution.
- Cross Platform Collaboration: Able to escalate complex issues to product teams and collaborate with internal groups & stakeholders to provide insights & feedback that drives improvement to enhance tools product & customer experience.
📌 Digital Marketing Analyst (Bengaluru)
🏢 LTM
📍 Bengaluru