Role and Responsibilities

- Strong written communication and content development skills, with the ability to translate technical and clinical concepts into clear and engaging stories.
- Understanding of content marketing, social media and SEO fundamentals.
- Familiarity with LinkedIn, Meta and Google Ads.
- Working knowledge of tools such as Canva, PowerPoint and AI-based content tools.
- Basic understanding of website analytics and marketing metrics.
- Good project coordination and stakeholder management skills
- Ability to collaborate effectively with sales, product and clinical teams.

Task and Activities:
1. Digital Campaigns & Lead Generation • Execute digital marketing campaigns across LinkedIn, Meta and other relevant channels. • Support lead generation and lead nurturing initiatives in collaboration with the product and sales team. • Monitor campaign performance and key marketing metrics.
2. Content Generation • Work closely with product specialists, clinicians and the sales team to develop educational content, case studies, videos, customer stories and other marketing assets. • Manage and execute the monthly content calendar. • Create and repurpose content across LinkedIn, website, email and other digital platforms.
3.



Product Marketing • Support product launches and marketing initiatives for recent products and upgrades. • Coordinate with product specialists and clinicians to develop educational content, case studies, videos and customer stories. • Assist in building thought leadership and clinical education initiatives.
4. Website & Video Marketing • Support website updates, SEO initiatives and digital optimization activities. • Assist in creating and promoting video content, including YouTube and other digital platforms.
5. Sales Enablement • Work with marketing head to develop marketing collateral and sales enablement materials. • Coordinate with the sales team for conferences, workshops, CMEs and other field marketing activities. • Support pre-event promotions and capture content and leads for post-event digital campaigns. • Ensure effective follow-up and digital amplification of key events.
6. Marketing Operations • Maintain marketing databases and digital asset repositories. • Coordinate with internal stakeholders and external agencies to ensure timely execution of marketing initiatives. • Support reporting and tracking of key marketing activitie

📌 Digital Marketing Executive (Bengaluru)
🏢 Happy Reliable Surgeries
📍 Bengaluru