Company Description Sonalika Industries (A Unit of ICML), the flagship company of International Tractors Limited (Sonalika Tractors), specializes in technologically advanced agricultural implements tailored to diverse soil and crop requirements. With a portfolio of 70+ implements, including Samrat Combine Harvester, Rotavator, Potato Planter, Pneumatic Planter, Baler, Straw Reaper, Super Seeder, and Shredder, the company focuses on enhancing farmer productivity and income.

Its solutions are developed based on deep insights into the farming community and practical field needs. Operating from a world-class facility in Hoshiarpur, Punjab, Sonalika Agro Solutions employs over 300 engineers in its R&D; center to deliver best-in-class products. Guided by the philosophy of “Make in India, Made for the World,” the company serves farmers across global markets.

Role Description The Dealer Development Manager is a full-time, in office role based in Maharashtra, India. This role is responsible for identifying, appointing, and nurturing dealers and franchise partners to expand Sonalika’s market presence and strengthen its distribution network.

Day-to-day tasks include driving franchise sales, managing dealer relationships, planning and executing territory-wise business development activities, and monitoring dealer performance against sales and service targets. The role involves generating qualified leads, conducting market visits,



analyzing local market potential, and coordinating marketing initiatives with dealers.

The Dealer Development

Manager also conducts product and process training for dealer teams, ensures adherence to brand standards, and collaborates with internal sales, marketing, and service teams to support sustainable dealer growth.

Qualifications

- Franchise Sales and Franchising skills to prospect, evaluate, and onboard new dealers and franchise partners.
- Business Planning skills to develop territory plans, set sales targets, and monitor dealer performance.
- Lead Generation capabilities to identify and convert potential dealers, franchisees, and key accounts.
- Training skills to deliver effective product, sales, and process training to dealer and franchise teams.
- Experience in dealer or channel development, preferably in agricultural machinery, automotive, or industrial equipment.
- Strong negotiation, relationship management, and communication skills.
- Ability to work in the field, travel extensively within Maharashtra, and manage multiple stakeholders.
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent qualification is an advantage.
- Proficiency in MS Office and basic reporting tools; familiarity with CRM systems is beneficial.
- Knowledge of the local market and regional languages in Maharashtra is preferred.

📌 Dealer Development Manager (Maharashtra)
🏢 Sonalika Industries (A Unit of ICML)
📍 Maharashtra