We are looking for an experienced D2C Performance Marketer to plan, manage, and optimize Meta Ads campaigns focused on sales, customer acquisition, and profitable growth.

Key Responsibilities

- Plan, launch, and manage Facebook & Instagram (Meta) Ads for D2C brands.

- Manage campaigns focused on sales, conversions, customer acquisition, and ROAS.

- Conduct audience, competitor, product, and market research.

- Test ad creatives, copy, audiences, and campaign structures.

- Monitor and optimize ROAS, CPA, CAC, CPL, CTR, CPC, CPM, and conversion rates.

- Scale profitable campaigns while controlling acquisition costs.

- Manage prospecting, retargeting, and remarketing campaigns.

- Analyze campaign and customer data to identify growth opportunities.

- Coordinate with the creative team for high-performing ads and UGC concepts.

- Monitor Meta Pixel, events, conversion tracking, and attribution.





- Identify underperforming campaigns and take corrective actions.

- Prepare regular performance reports with actionable insights.

- Stay updated with Meta Ads policies, algorithms, and new features.

Requirements

- 2–5 years of hands-on Meta Ads / Performance Marketing experience.

- Strong understanding of D2C marketing and conversion funnels.

- Data-driven approach with solid analytical skills.

- Experience in scaling profitable campaigns and improving ROAS.

- Good knowledge of Meta Ads Manager and tracking tools.

Pay: ₹30,000.00 - ₹35,000.00 per month

Education

- Bachelor's (Preferred)

Experience

- Relevant field: 2 years (Preferred)

Location

- Surat, Gujarat (Preferred)

Work Location: In person

📌 C Performance Marketer – Meta Ads (Surat)
🏢 StratefiX Consulting
📍 Surat