Customer Relation Executive (CE)

Purpose The Customer Relation Executive manages customer relationships and coordinates internally to ensure order execution, timely dispatch, communication, payments, and compliance.

Key Responsibilities

1. Customer Relationship Management

Maintain customer master data and communication records; understand customer requirements, delivery schedules, and payment terms; resolve complaints with relevant teams; document feedback, escalate issues, and support new-customer identification and acquisition targets.

2. Sales and Order Coordination

Collect monthly customer production projections using a three-month rolling forecast. Coordinate orders according to customer requirements and production feasibility. Communicate order status, production updates, and dispatch details. Liaise with Production, Quality, Stores, and Dispatch teams.

3. Documentation and Reporting

Maintain records of sales orders, dispatches, customer communications, and payment follow-up. Update internal records and MIS reports and follow reporting procedures.

4. Payment and Commercial Follow-up

Follow up on outstanding payments as agreed.



Coordinate with Accounts to monitor collections and escalate overdue payments to management as per guidelines.

5. Quality and Process Compliance

Coordinate internal and external Corrective and Preventive Actions (CAPA) and Engineering Change Notices (ECN). Document customer-related quality concerns, ensure closure, and support compliance with company quality systems.

Qualifications and Skills

Education: Undergraduate or postgraduate qualification in Electronics or a related discipline preferred.

Technical: Basic knowledge of electronic products and manufacturing; proficiency in MS Office (Excel, Word, email); understanding of production and dispatch workflows.

Languages: English and Tamil mandatory; Hindi is an advantage.

Soft Skills: Robust communication and interpersonal skills; customer focus; listening, coordination, and problem-solving abilities; ability to manage stakeholders and deadlines; proactive, adaptable approach.

Role & responsibilities

Preferred candidate profile

📌 Customer Support Executive (Coimbatore)
🏢 Akira Controls
📍 Coimbatore