Job Title: Manager Marketing Analytics & CRM

Location: Kolkata (Head Office)

Department: Marketing

Reports To: Head Marketing

Role Summary

We are seeking a sharp, consumer-obsessed Marketing Analytics & CRM Manager who can translate behavioral data into meaningful business actions. This is a strategic role responsible for driving insight-led marketing, owning the CRM function, and building a solid data-backed feedback loop for all key marketing and customer initiatives. The ideal candidate will combine analytical depth with a strong understanding of consumer behavior and business dynamics in a modern retail environment.

Key Responsibilities

Consumer & Behavioral Analytics:

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Analyze customer cohorts, purchase journeys, and behavioral patterns to uncover growth opportunities.

Build logic-based hypotheses around customer triggers and translate them into segmentation strategies and marketing interventions.

Develop behavioral models (e.g., churn, LTV, next-best action) and test them across campaigns.

CRM Leadership

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Lead end-to-end CRM strategy from platform management to campaign execution and performance analysis.

Drive personalized, omni-channel customer journeys (email, SMS, app, WhatsApp)

focused on engagement, retention, and reactivation.

Partner with tech and Martech teams to automate, personalize, and scale CRM efforts.

Marketing & Campaign Analytics:

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Design pre-post, control-test,



and incremental sales models to measure marketing campaign efficacy.

Track KPIs including ROI, AMS uplift, conversion rates, repeat visits, and customer stickiness.

Derive actionable insights and collaborate with business and category teams to implement them.

Loyalty Program Analytics (My Spencers Reward):

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Analyze loyalty program performance, customer lifecycle trends, and redemption behavior.

Track key metrics like activation rate, incremental sales contribution, and frequency lift.

Recommend data-backed interventions to increase loyalty-driven revenue.

Strategic Business Insights

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Work closely with leadership to share synthesized reports, dashboards, and strategic insights that influence business decisions.

Convert analytical findings into commercial levers pricing, assortment, targeting,

and retention tactics.

Qualifications & Experience:

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69 years of experience in consumer analytics, CRM, or data-driven marketing roles;

preferably in retail, offline stores or FMCG.

Strong knowledge of SQL, Excel, and analytics/visualization tools (Power BI,

Tableau, Google Data Studio).

Hands-on experience with CRM platforms.

Solid grounding in consumer psychology, funnel analysis, segmentation, and customer lifecycle management.

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MBA in Marketing/Analytics or relevant domain preferred.

📌 CRM & Marketing Analytics (Kolkata)
🏢 NIKOS CONSULTING
📍 Kolkata