- Maintain and update the CRM with accurate client, prospect and contact details.
- Track enquiries, leads, client interactions and follow-ups, ensuring timely assignment to the relevant team.
- Organise and segment the database by industry, location, service requirement and engagement status.
- Plan and execute email marketing campaigns, newsletters and targeted outreach.
services.
- Coordinate with the business development team to track lead progress and maintain an updated sales pipeline.
- Prepare marketing content for LinkedIn, company presentations, brochures and other promotional materials.
- Research prospective clients and identify relevant companies and decision-makers across target sectors.
- Monitor campaign performance,
lead conversion and CRM data quality, and prepare periodic reports.
- Assist with webinars, industry events and other marketing activities, including follow-up with participants.
- Maintain CRM workflows, reminders and dashboards, and support automation of routine activities.
- Coordinate with internal teams to keep service information and marketing communications accurate.
- Handle client data responsibly and follow company confidentiality and data access procedures.
Knowledge of the power, renewable energy or sustainability sector will be preferred.