● Finding the human truth: You'll take a product, an ingredient, or a business problem and find the human truth inside it. Then you'll turn that truth into a story people can see themselves in. ● Having a point of view: To have a point of view on culture without borrowing one from the algorithm. ● Thinking visually before writing the caption: Casting, framing, and sequence. Typography, motion and sound.

Rhythm, tension and release. You'll hand scripts, hooks, and concepts to our designers and video team that already think in pictures. ● Choosing the words: To know what words deserve to be there, where they belong, and how they should earn attention. ● Working across formats: Ad scripts, social-first content, product pages, campaign lines, and anything else that needs a verbal brain behind it. ● Making people feel a part of something. What makes you the right person for this ● 1 to 3 years of experience writing for brands, an agency, a content team, or just for writings’ sake. ● A genuine feel for brand philosophy: You can look at a brand and say what it stands for, and why anyone should care.



● Range with a clear voice: You can write sharp, warm, or clinical-cool and still sound like the same brand. ● Visual thinking: You write for the page, the eye and the ear. ● The ability to make science feel human: You can take mechanism and proof and make people care, without dumbing it down or dressing it up. ● Independence: You don't need hand-holding to know what "positive" looks like.

You've already internalized it from studying brands that do this well. Nice to have (not required, but we'll notice) ● Experience in D2C, wellness, or health/nutrition brands ● Scriptwriting for short-form video or stop-motion-style visual stories ● Comfort collaborating directly with designers, video editors, and a creative director ● An understanding of performance and Meta ad copy

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits

- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
- Work from home

Work Location: Hybrid remote in Mohali, Punjab

📌 Creative Copywriter for Mohali (Sahibzada Ajit Singh Nagar)
🏢 HCAH
📍 Sahibzada Ajit Singh Nagar