: Content Strategist – Spatial Branding

Location: Dahisar East, Mumbai

Experience: 1–3 Years

Employment Type: Full-time, Work from Office

About the Company

We are a creative spatial branding company that transforms physical spaces into meaningful brand experiences. By combining storytelling, design, and strategic thinking, we help organisations communicate their identity, culture, values, and vision through thoughtfully designed spaces.

We work with corporates, educational institutions, healthcare organisations, real estate companies, and other businesses to create engaging visual experiences that connect people with the brand's story.

About the Role

We are looking for a curious and visually aware Content Strategist who can transform client briefs into compelling narratives for physical spaces.

The role involves researching clients, developing wall concepts and content themes, writing spatial content, and creating mood boards to guide designers. You will contribute to client pitches, project execution, and the company's marketing communication.

This is not a conventional social media content role. It combines research, storytelling, copywriting, and visual thinking, with spatial branding as its primary focus.

Key Responsibilities

1. Spatial Branding Content

- Research clients' businesses, industries, target audiences, organisational cultures, and brand philosophies.
- Participate in briefing meetings and understand the purpose of different spaces.
- Develop customised content strategies, themes, and wall concepts.
- Create narratives that connect individual walls to the organisation's larger story.
- Write headlines, wall copy, stories, timelines, captions, and value statements.
- Adapt content according to wall size, viewing distance, audience, and purpose.
- Create mood boards defining the style, imagery, colours, typography, and overall visual direction.
- Convert concepts into clear and persuasive client presentations.




- Present ideas to clients and explain the creative thinking behind them.
- Brief designers and review their work to ensure alignment with approved concepts.
- Coordinate with design, business development, and project teams.

1. Marketing and Brand Content

- Develop content ideas that communicate the company's expertise, projects, and industry perspective.
- Write LinkedIn posts, social media copy, reel scripts, project stories, captions, and other marketing content.
- Collaborate with marketing and design teams to turn completed projects and company insights into engaging content.
- Maintain consistency with the company's brand positioning, communication style, and business objectives.

Note: The role does not involve creating final artwork. However, strong visual sensitivity is essential to guide the creative direction.

Skills Required

- Strong research, writing, and storytelling abilities.
- Excellent written and spoken English.
- Ability to write concise copy, long-form narratives, and short-form marketing content.
- Strong visual awareness and an eye for design references.
- Ability to create structured mood boards and presentation decks.
- Confidence in presenting ideas to clients.
- Interest in brands, people, culture, design, and physical spaces.
- Strong attention to detail and the ability to manage multiple assignments and deadlines.
- Ability to collaborate with designers and incorporate feedback effectively.

Preferred Background Candidates from advertising, copywriting, brand strategy, communication design, journalism, literature, mass communication, architecture, or related fields are encouraged to apply.

A specific degree is less key than the ability to conduct in-depth research, think conceptually, write clearly, and demonstrate strong visual judgement.

Tools and Software

Working knowledge of the following tools would be beneficial:

- Microsoft PowerPoint
- AI tools such as ChatGPT or Claude

- Canva
- Other content research and presentation tools

Advanced graphic design skills are not mandatory.

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