Ads & Creative Copywriter

About the Role:

We are looking for an Ads & Creative Copywriter with a strong advertising mindset who can turn audience insights, campaign objectives and business requirements into sharp, creative and conversion focused copy.

The ideal candidate should have hands-on experience in advertising copywriting, paid media and creative campaigns and should understand how copy, audience psychology, visuals and performance work together.

This is not a traditional social media or content writing role. We are looking for someone who can think from an advertising and performance perspective and develop messaging that is designed to capture attention, communicate value and drive action.

Key Responsibilities:

- Conceptualise high-impact ad ideas, hooks, headlines, creative angles and campaign messaging.
- Write sharp, impactful and conversion-focused copy for Meta Ads, Google Search Ads, static creatives, carousels and video campaigns.
- Develop landing page copy and advertising copy for lead generation campaigns, ensuring consistency between the ad message and landing page communication.
- Write and structure copy for key landing page sections including headlines, sub-headlines, value propositions, benefits, CTAs and conversion-focused messaging.
- Develop multiple copy variations for creative testing, A/B testing and performance campaigns.
- Understand audience pain points, motivations, objections and buying intent and translate them into strong creative messaging.
- Conduct competitor, audience and market research to identify new insights, trends and messaging opportunities.
- Adapt communication across multiple clients, industries, audiences and brand voices.
- Work closely with performance marketers,



designers and video editors to develop complete advertising creatives.
- Develop copy for different stages of the customer journey from attention and consideration to enquiry and conversion.
- Review existing ad and landing page communication and identify opportunities to improve clarity, engagement and conversion intent.

Industries: The role will involve working across multiple sectors including:

Healthcare | Real Estate | Sports | Education | Lifestyle | SaaS | Technology | Consumer Brands

Hands-on experience working on Healthcare and Real Estate campaigns will be strongly preferred.

What We're Looking For:

- 4 years of hands-on experience in advertising copywriting within a Digital Marketing, Creative, Advertising or Performance Marketing Agency is mandatory.
- Proven experience writing copy specifically for paid advertising and lead generation campaigns.
- Experience with Meta Ads and Google Search Ads and an understanding of platform-specific copy requirements.
- Hands-on experience writing landing page copy for advertising or lead generation campaigns is strongly preferred.
- Solid understanding of hooks, audience insights, pain points, value propositions, creative angles, CTAs and conversion psychology.




- Ability to develop several distinct creative directions from the same brief rather than simply rewriting the same message.
- Experience working across multiple client accounts and adapting communication to different industries and target audiences.
- Ability to think beyond copy and understand how creative, visuals, landing pages and performance work together.
- Strong research skills with the ability to convert competitor and audience insights into creative opportunities.
- Excellent English communication with a sharp, concise and creative writing style.
- Ability to explain the strategic thinking behind the copy.
- A relevant advertising/campaign portfolio is mandatory, showcasing actual work such as:
- Meta Ad Copy
- Google Search Ad Copy
- Creative Concepts
- Hooks and Headlines
- Landing Page Copy
- Video Ad Scripts
- Performance Campaigns

Important This is not a traditional Social Media Copywriter, Content Writer or SEO Content Writer role.Candidates whose experience is primarily limited to social media captions, content calendars, blogs, SEO articles, website content or generic brand communication will not be considered.

We are specifically looking for someone from an advertising, creative or performance marketing background who understands:

Audience → Insight → Creative Angle → Copy → Visual → Landing Page → Conversion

Pay: ₹30,000.00 - ₹450,000.00 per month

Application Question(s)

- This role is specifically for performance and ad copywriting rather than organic social media or blogs. Can you describe how you develop distinct creative angles and hooks for paid Meta or Google Ads for a performance campaign (e.g., Real Estate or Healthcare)?

Work Location: In person

📌 Creative Copywriter (Bhowanipore)
🏢 NIHT INFOSOLUTION PRIVATE
📍 Bhowanipore