About the Role

We are looking for a Copywriter – Influencer Marketing who can turn brand briefs, campaign objectives, and consumer insights into engaging, creator-friendly scripts and content ideas.

The role will focus on developing scripts, hooks, concepts, captions, and content narratives for influencers , ensuring that brand messaging feels natural, entertaining, and native to the creator’s content style.

Key Responsibilities

- Develop creative concepts, scripts, hooks, and content narratives for influencer marketing campaigns across Instagram, YouTube, and other relevant platforms.
- Translate brand briefs and campaign objectives into engaging, relatable, and creator-friendly content .
- Write scripts that are natural to the influencer’s personality, audience, and content format , while ensuring key brand messages are effectively communicated.
- Collaborate with the Strategy, Client Servicing, Planning, and Creative teams to understand campaign objectives and develop relevant content.
- Adapt scripts based on different creator profiles, platforms, formats, and target audiences .
- Incorporate brand USPs, product benefits, CTAs,



and campaign messaging without making the content feel overly promotional.
- Review and refine scripts based on client feedback, creator feedback, and campaign requirements .
- Stay updated with social media trends, creator formats, internet culture, and evolving content styles to bring fresh ideas to campaigns.

What We're Looking For
- 1–3 years of experience in copywriting, content writing, advertising, social media, or influencer marketing.
- Strong understanding of Instagram, YouTube, Reels, Shorts, and creator-led content .
- Excellent command of written English and solid storytelling abilities.
- Ability to write in different tones and styles depending on the creator, brand, and audience .
- Strong understanding of hooks, storytelling, pacing, CTAs, and short-form content .
- Ability to take a brief and independently develop a compelling content idea/script.
- Someone who is highly creative, culturally aware, and plugged into internet and social media trends .
- Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

📌 Copywriter (Influencer Marketing) (Gurugram)
🏢 CloutFlow
📍 Gurugram