Role & responsibilities

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The Role

We are looking for a seasoned Content Writer with 3 to4 years of experience to lead our brand's narrative. You won't just be writing articles; you will be the voice of COMPANY crafting compelling stories that turn casual readers into loyal customers. You should have a deep understanding of the D2C ecosystem and the ability to explain technical sports gear in a way that resonates with both pros and beginners.

Key Responsibilities

- D2C Copywriting: Craft high-converting copy for product pages (PDPs), landing pages, and website banners that highlight our unique value propositions.
- Performance Marketing: Write punchy, engagement-driven copy for Instagram/Facebook Ads, Google Search Ads, and email marketing campaigns.
- Content Strategy & Blogs: Research and write long-form educational content, to establish company as a thought leader.
- SEO Optimization: Implement SEO best practices to ensure our content ranks for key sports and equipment-related search terms.
- Brand Voice: Maintain a consistent, aspirational,



and energetic brand voice across all digital and offline touchpoints.
- Product Storytelling: Work with the product team to translate technical specs into advantages-driven content for marketplaces like Amazon and Flipkart.

Required Qualifications & Skills
- Experience: 3 to4 years of professional content writing experience, preferably in-house for a D2C brand or at a leading creative agency.
- Location: Based in Mumbai (essential for local collaboration and understanding the city's sports culture).
- Skill Set: Proven ability to write for various formatsfrom technical product descriptions to witty social media captions.
- Education: A degree in English, Journalism, Mass Media, or a related field from a reputable institution.
- Passion: A genuine interest in sports, fitness, or the evolving "active lifestyle" category is a major plus.
- Analytical Mindset: Understanding of how content impacts conversion rates and customer acquisition costs (CAC).

Preferred candidate profile

📌 Content Writer (Surat)
🏢 Intellectual Capital HR Consulting
📍 Surat