Do more than managing social media. Build with Rayan.

Rayan Malhotra is a popular entrepreneur & 2X influencer. As an RBI awarded fintech entrepreneur he’s built & scaled digital fintech products used by the indian youth. As a creator he previously scaled a YouTube channel to 1MN+ and now talks on instagram about Business, finance & AI to ~250K followers & millions of views.

We're now looking to expand this into a larger creator-led media business

, with multiple content properties, YouTube channels, educational courses, and other monetisation opportunities.

What You'll Own

- Content & Strategy: Research, ideate and script compelling content for Instagram, YouTube and LinkedIn.

- Organic Growth: Drive audience acquisition, engagement and retention through content strategy, platform insights and experimentation.

- Performance Marketing: Plan and execute Meta and Google campaigns to grow audiences, generate leads and drive course sales and conversions.

- Content Operations: Manage the end-to-end content pipeline, including shoots, editors, publishing and analytics.

- New IPs & Monetisation: Help launch new content properties and drive growth for courses,



sponsorships and brand collaborations.

- Team Leadership: Build AI-first workflows, manage creative resources and progressively recruit and lead the team.

What We're Looking For

- 4+ years of experience in content strategy, social media and / or digital marketing.
- Excellent research, storytelling and scriptwriting skills (English and Hinglish).
- Proven experience growing Instagram/YouTube audiences organically.
- Hands-on experience with Meta Ads, Google Ads, campaign optimisation and performance analytics.
- Strong understanding of algorithms, audience psychology, content distribution and conversion funnels.
- Proficiency with AI tools for research, content creation and marketing automation.
- Experience working with creators, personal brands or digital media businesses is preferred.

You'll have the chance to work directly with Rayan, shape and scale an independent media business , launch new content properties and monetisation initiatives, and grow into a senior leadership role with the opportunity to build your own team.

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