About Foodstories:

Foodstories is the gourmet store to shop at in India ,a destination for discerning consumers who appreciate exceptional taste, premium quality, and discovering something new. More than just a food store, Foodstories brings together the world of gourmet food, everyday indulgence, wellness, and culinary discovery under one roof.

Designed for people who believe great food is an experience, Foodstories offers a thoughtfully curated selection of premium farm-fresh produce, artisanal bakery products, handcrafted cheeses, single-origin chocolates, exotic spices, global pantry essentials, wellness products, and much more. With nearly half of its offerings freshly prepared in-store, Foodstories places freshness, quality, and authenticity at the heart of the experience.

The Foodstories experience extends beyond shopping. Each store brings together gourmet retail, all-day dining, specialty coffee, fresh food, and wellness in a contemporary environment designed to make discovering and enjoying great food an everyday experience.

With a growing presence across India, Foodstories currently has stores at Hill Road, Bandra and Lokhandwala, Andheri in Mumbai, Ambience Mall, Vasant Kunj in Delhi NCR, Banjara Hills in Hyderabad, and Prestige Sterling Square in Bengaluru . The brand is continuing its rapid expansion, with new stores coming soon in Bellandur, Bengaluru, and Hyderabad .

Foodstories also makes premium food accessible wherever customers are, through its online platform, app, WhatsApp ordering, and personalised phone-based concierge services creating a seamless omnichannel experience between its stores and digital platforms.

Founded by Ashni Biyani and Avni Biyani , Foodstories is built around a shared passion for exceptional ingredients,



global food cultures, and elevated experiences. With its distinctive mix of gourmet retail, fresh food, dining, coffee, and wellness, Foodstories is creating a new benchmark for how India shops, discovers, and experiences premium food.

Visit us

https://www.foodstories.shop/

https://www.linkedin.com/company/foodstoriesshop/posts/?feedView=all&viewAsMember;=true

Role Overview

We are looking for a Brand & Content Strategist who can translate brand vision into compelling storytelling across platforms. Someone who combines data, creativity, and consumer insights to build a strong brand voice, craft meaningful content narratives, and ensure consistency across digital, retail, and experiential channels.

This role sits at the intersection of brand building, content creation, campaign strategy, and creative thinking .

Key Responsibilities

Brand Strategy & Positioning

- Develop and refine the brand voice, tone, and messaging architecture for Foodstories.
- Ensure consistent storytelling across all internal and external touchpoints.
- Collaborate with founders, marketing, design, and product teams to align brand communication with business and category objectives.

Content Strategy & Creation

- Own the content calendar across digital (IG, YouTube, Meta, website, email), retail, and offline channels.
- Create high-quality scripts, captions,



storyboards, campaign copy, mailers, ad copy, and product stories.
- Develop content guidelines and frameworks for speed, scale, and consistency.

Campaign Planning & Execution

- Lead brand campaigns end-to-end—from insight to concept to execution.
- Work with creative teams (internal and external) to deliver photoshoots, video content, social-first ideas, and topical content.
- Drive influencer storytelling and collaborations aligned with brand ethos.

Consumer Insights & Trend Spotting

- Identify cultural, category, and social trends that can inspire fresh storytelling.
- Analyze content performance and optimise based on data-backed insights.

Cross-Functional Collaboration

- Partner with design, product, performance marketing, and retail teams for cohesive brand rollouts.
- Ensure quick turnaround of ideas and assets required for daily content and rapid scaling moments.

Who You Are

- 7+ years of experience in content strategy, brand communication, or creative strategy
- A storyteller with solid writing skills—short-form + long-form.
- Someone who thrives in rapid-paced, creator-led environments.
- Strong understanding of social platforms, content formats, and consumer behaviour.
- Ability to think conceptually and execute quickly.
- Comfortable juggling multiple projects across locations and timelines.
- A strong cultural observer—loves food, trends, pop culture, creators.

What You’ll Bring

- Excellent command over brand language and visual storytelling.
- Bias for action, speed, and experimentation.
- Creative thinking backed by structured planning.
- Ability to build a distinctive brand presence across platforms.

📌 Content Strategist (Mumbai)
🏢 Foodstories
📍 Mumbai