Location: Mumbai

Experience: 3–7 Years

Salary- 10-14 LPA

We are looking for a creative and strategic Content Strategist / Copywriter who can turn business objectives, brand ideas and campaigns into powerful, simple and engaging content.

The person will be responsible for developing content strategies, campaign concepts, scripts, copy and brand communication for Guru Outdoors, CityPulse and client campaigns across digital and offline platforms.

Key Responsibilities1. Content Strategy

· Develop monthly and campaign-wise content strategies.

· Create content calendars aligned with business and marketing objectives.

· Identify relevant topics, trends and storytelling opportunities.

· Define the right content format, tone and communication for each platform.

· Build content pillars for Guru Outdoors and CityPulse.

1. Copywriting & Content Creation

· Write LinkedIn posts, social media captions, website content and campaign copy. · Develop creative headlines, hooks, taglines and CTAs.

· Write scripts for Reels, videos, interviews and brand films.

· Develop case studies, success stories and client campaign narratives.

· Convert complex advertising/OOH concepts into simple, easy-to-understand communication.

1. CityPulse Content

· Develop the content narrative for the CityPulse brand. · Create pre-launch, launch and post-launch communication.

· Develop storytelling around CityPulse's technology, mobility, reach, visibility and impact.

· Create content concepts for sales presentations and client communication.

· Work closely with the sales and marketing teams to create content that supports lead generation.

1. Campaign Concept Development

· Generate campaign ideas for Guru Outdoors, CityPulse and clients. · Develop campaign themes,



creative directions and communication concepts.

· Participate in brainstorming sessions with design, video, marketing and sales teams.

· Ensure every campaign has a clear message, audience and objective.

1. Brand Communication

· Maintain consistent brand tone and messaging. · Develop and maintain brand messaging guidelines.

· Ensure communication is professional, simple, relevant and commercially focused.

· Protect the brand identity across all communication channels.

1. Content Performance

· Review content performance with the marketing/social media team. · Identify what content is generating reach, engagement and leads.

· Use insights to improve future content strategy.

· Maintain a library of successful content ideas, hooks, scripts and campaigns.

Key Role

“Think → Strategise → Create → Communicate → Improve.”

The primary role is to ensure that every piece of content has a purpose —whether it is to build the brand, create awareness, generate engagement, support sales or generate leads.

Key Internal Collaboration The role will work closely with:

· Marketing

· Sales

· CityPulse Business Development Team

· Graphic Design

· Video Production

· Social Media

· Operations

· Senior Management

Candidate Profile

· Strong writing and storytelling ability.

· Excellent understanding of social media content.

· Ability to think creatively as well as commercially.

· Strong command of English; Marathi/Hindi will be an advantage.

· Experience in B2B, advertising, media, branding or agency environment preferred.

· Good understanding of LinkedIn, Instagram and short-form video content.

· Ability to independently develop ideas from brief to execution.

· Comfortable working in a fast-paced entrepreneurial workplace.

📌 Content Strategist / Copywriter (Mumbai)
🏢 Gurues Outdoors India Private
📍 Mumbai